CRO Director – USA – Up to $150,000 | Marketing Technology Consultancy

Our Client is a Marketing Technology & Marketing Analytics consultancy and is in search of a Conversion Rate Optimization (CRO) Director to join their team.

As the Conversion Rate Optimization Director, you will have proven experience in growth marketing, and funnel optimization with a human experience approach. You will have a clear idea of how marketing strategy, tied with the tech stack, increases revenue.
 

Position Responsibilities:

• Understanding growth-focused clients needs and objectives to develop revenue-generating CRO strategies
• Creating conversion rate optimization strategy aligned to clients’ overarching business objectives and goals
• Using quantitative and qualitative data analysis to identify conversion rate and user experience improvement opportunities through all stages of the funnel
• Creating data-driven tests for website pages, standalone PPC landing pages, downloadable assets, email, and product
• Working cross-functionally (internally and externally) with marketing, product, development and growth teams to produce and launch tests
• Analyzing and communicating test results to clients
• Retaining clients by executing amazing client project work and deliverables
• Earning continued client trust by conducting bi-weekly and ad hoc client meetings
• Maintaining internal team alignment by conducting internal planning meetings
• Training clients on conversion rate optimization, including testing
• Improving processes and procedures

What experience skills are required for the Conversion Rate Optimization Director:

• 5+ years of Conversion Rate Optimization experience
• 5+ years of agency experience, ideally in a client-facing CRO or Growth role
• 8+ years general digital marketing experience
• Understands the value of client retention and successful at it
• Proven experience implementing conversion and persuasion best practices
• Direct experience optimizing landing pages, web funnels, email, product and mobile
• Proven ability to increase conversion rates and drive revenue growth
• Hands-on analytics experience, including data analysis and measuring the statistical significance of tests
• Practical testing platform experience (e.g. Google Optimize, VWO, Optimizely)
• Project management platform experience (e.g. Trello, Asana, and Jira)
• Proactive management style, not settling for mediocrity
• Results driven
• Constant, curious learner
• Customer-first advocate

Bonus for experience with:

• AB test development work
• Basic web markup and development (HTML, CSS, JavaScript)
• Creating email automations and nurture sequences

What will you get in return:

• Unlimited PTO
• Flexible hours
• Work remotely
• 401K match (3%)
• Premium Health, Dental, and Visions Insurance (dependant coverage offered)
• Maternity/Paternity Leave
• Company Laptop, Monitor, and other equipment needed for remote setup
• Federal holidays off for US Citizens and national holidays off for international employees
• Radically transparent workplace
• Ample opportunity to implement your ideas and suggestions
• Continued education and training that exceeds what you have ever seen before
• $25 monthly Starbucks stipend
• $50 monthly Uber Eats stipend
• Birthday and Anniversary gifts

How do You Apply?

If you are interested in applying for the Conversion Rate Optimization Director position send me an updated CV via email [email protected]

Who Are Digital Republic?

Digital Republic Recruitment has been created with the sole purpose of delivering dedicated web and digital analytics recruitment solutions across the UK. The Digital Republic Talent aims to use our in-depth web and digital analytics expertise to provide an unparalleled experience to anyone doing business with our passionate and motivated people.

Check out the website on www.digitalrepublictalent.com. You can also find out more on Twitter and Linkedin