As digital marketing overtakes traditional marketing strategies on a global scale, technology is continuing to develop in tandem to supplement the needs of both consumers and businesses. However,…
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Analytics Developer/Technical Analyst – London – Up to 55k – – Adobe Analytics/Google Analytics/Adobe Launch/ GTM / Tealium / Signal/ Ensighten / Javascript
Overview
Who we are
This is a chance to be part of a growing team delivering real value for our clients. We are, in most cases considered, as an extension of our client’s team and as such enjoy effective and long-standing working relationships. You should be motivated to make a real difference to all client engagements and to deliver best value.
A small, highly experienced team providing digital experience enablement services to our clients. They punch well above our weight and boast an impressive client roster including Audible, Boden, Compare the Market, Hive, Saga, The Economist and many more. Always strive to go beyond client expectations, and we are recognised as leaders in our industry. Are now growing rapidly and want a Digital Analytics Lead who shares our enthusiasm for capturing and understanding data.
Role Overview
Our core enablement services cover six key components within two service strands:
DATA COLLECTION
- Data layer strategy, design and implementation
- Tag management strategy, deployment and maintenance
- Analytics strategy, implementation and insights support
- Conversion rate optimisation strategy, execution and insights support
- Personalisation strategy, execution and insights support
- Omni-channel digital customer experience journey orchestration
- Supporting the Client Enablement Lead (who manages the client) as it pertains to your specialism, working to a brief or direction provided by the Enablement Lead.
- Regularly speaking with the client - mostly alongside a Senior Specialist or Enablement Lead to ensure client requirements are fully understood and that all solution design recommendations are communicated effectively.
- Hands-on work directly in the tools that you are a specialist in (primarily Adobe Analytics, Google Analytics, Adobe Launch, GTM, Ensighten, Signal, Tealium, Javascript), either from a configuration and maintenance perspective or for technical integration and deployment tasks.
- Creating requirements documentation
- Creating detailed solution design reference documents
- Building implementation/deployment plans
- Configuring the tools (RSIDs, Activities etc)
- Working with the internal and external team members to manage the implementation process
- Working with the internal team members and client stakeholders to ensure all parties are completing their tasks to achieve the overall deliverable on time
- Supporting the development team to ensure QA is completed to the highest standard
- Creating segments, calculated metrics and performance dashboards to ensure all reporting requirements are met
- Proactively engaging with clients to continually enhance data collection and usage
- 1-5 years Digital Activation (Adobe Analytics, Google Analytics, Adobe Launch, Google Tag Manager, Javascript
- Tealium Audience Stream or equivalent)
- 1-5 year client facing experience/responsibilities
- Excellent client communication skills
- Excellent task management skills
- Proficient in Google Sheets and Google Slides (or equivalent)
- Enjoys working in a fast-paced team environment
- Sense of humour
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