Associate Director of Data Strategy – MMM ( Mix Media Modelling ) / MTA ( Multi Touch Attribution ) – Digital Agency – US / Remote- $105,000-$125,000 + Bonus

Our client is looking for an Associate Director of Data Strategy to join their fast-growing Technology team. In the role, you’ll help performance marketers and their clients extract more insight and performance from their data by planning, prioritizing, and orchestrating multi-channel data and predictive analytics projects end-to-end. You’ll support a diverse portfolio of enterprise clients, and consult on a variety of data solutions unique to our clients’ Martech stack and business objectives, advancing their measurement maturity with Media Mix Modeling, incrementality testing, and predictive analytics. You’ll guide clients and client teams in building a comprehensive data model and taxonomy that can serve as an omnichannel single source of truth for marketing performance and analysis. You’ll craft data solutions in partnership with technical experts in analytics tagging and configuration, data engineering, and reporting, and data analysis to maximize data utility through our services and apps in their marketing intelligence platform.

Our client believes that great work is only possible with great people. Their goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through their policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, they are moving fast to expand their team and bringing new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

Your Responsibilities

• Owning and project managing Data Strategy & Analytics tasks as needed for a portfolio of multiple clients, and tasks coming from our support queue
• Acting as the strategic lead for end-to-end measurement solutions, partnering with technical experts in Analytics Engineering, Analytics Management, Data Engineering, Reporting Solutions, and Data Analysis 
• Working closely with paid media buyers to support analysis of performance measurement, and utilizing measurement solutions to define methods for optimizing campaign outcomes
• Educating, training, and leading the build-out of data taxonomy across clients for use in reporting and media planning
• Running weekly project management sprint sessions with cross-functional technical teams on dedicated clients as needs emerge or evolve, seeing tasks through to completion efficiently to improve the overall cycle time on task completion
• Directly communicating with clients and internal stakeholders on data needs within your portfolio or tasks coming from the support queue
• Partnering with Data Strategy & Analytics leadership to design processes to efficiently deliver cohesive Data Strategy & Analytics services across technical teams to clients and internal stakeholders from their support queue
• Creating new Asana task templates in partnership with Data Strategy & Analytics leaders to automate aspects of project management and productivity reporting across the team
• Identifying new measurement needs for their clients and working with cross-departmental teams to develop new solutions that can be delivered to clients at scale 
• Coaching up mid-level Data Strategists by reviewing deliverables to ensure quality assurance checks and best practices are in place
• Evaluating the performance of direct reports, providing feedback, and helping team members set and achieve performance goals
• Acting as a senior advisor across a variety of data strategy focus areas: Customer Data Platforms, Media Strategy & Optimization Methods, Data Privacy Regulations & Data Usage Guidelines, and MarTech Architecture

You Must Have

• 5+ years experience working in digital media and marketing environment
• 5+ years of experience working with media data
• Strong client-facing experience at a digital media or performance marketing agency or similar environment
• A functional understanding of marketing and advertising technology platforms including advertising  analytics (Google Analytics, Adobe Analytics, etc.), tag management systems (Google Tag Manager, Tealium, Segment, etc.) and data aggregation, manipulation, and visualization (BigQuery, Funnel, Google Data Studio, Tableau, Looker, etc.)
• Ability to collaborate with technical teams to define requirements for building data models and analytics for digital marketing by defining all the relevant KPIs and data sources, finding the best path for piping all relevant data into a database, and defining business rules for output in visualizations and advanced analysis
• Expertise in creating and implementing data taxonomy governance best practices across multiple ad platforms
• Excellent verbal communication skills, with the ability to understand the technical detail behind data utilization for digital marketing and the ability to explain it simply to non-technical audiences
• Excellent project management skills, with the ability to work efficiently across multiple teams, clients, and timelines simultaneously

Other Benefits Offered 

• An annual individual and company performance-based bonus of up to 10%
• Half-day Fridays year-round
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance  and additional voluntary insurance
• Annual Class Pass Credits and more!

How do you apply?

If you are interested in the Associate Director of Data Strategy role and want to find out more, apply via the link at the bottom of this page or contact Digital Republic Talent by email ([email protected]) or call +1 737 2567409. Check our Job Vacancies page for more job opportunities.