Associate Director, Planning and Account Services – Central Activation – Atlanta / Hybrid – $110,000 – $115,000 + Benefits

My partner is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way. They have offices in 7 different locations and present in over 100 countries with over 23,000 employees worldwide. They are a highly reputable organisation that has an extended reach due to its network they are a digital-first, data-driven global company focused on delivering solutions to drive value and growth in a platform-powered world.

Role:

The Central Activation team provides a valuable service to their Agency Teams & Clients executing digital media campaigns that do not have the time or resources to do it themselves. As we grow at a rapid pace across digital media, we are looking to add a talented and motivated Associate Director to help drive our cross-channel media and account expansion. This position requires a highly motivated, entrepreneurial person to support all aspects of strategy, planning, and execution. The ideal candidate should have the ability to work independently and realize they will be a key component of a small and cohesive team.

You will partner with team members within our global delivery network and collaborate with The Central Activation Client Operations and Activation Leads to support digital media planning and strategy. This role will support multiple channels such as search, social, and programmatic while working cross-team to ensure cohesive media plans are meeting client needs. This role will be responsible for educating and supporting dealer clients and account services teams on best practices for digital media planning at the local level.

Responsibilities:

• Educate local dealer clients and agency counterparts on audience-focused digital media buying
• Bridge the gap between linear and digital planning and buying teams and work to improve efficiency in planning and buying processes
• Develop direct reports through structured training and regular check-ins to meet the standards of the team
• Assess vendors based on their unique value offering to meet client needs while maintaining a productive and positive relationship
• Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's and present findings to dealer and divisional clients
• Ability to manage timelines, projects, and personnel within direct report team and across cross-functional teams
• Ability to assess and speak to biddable media performance to inform future digital plans
• Review and refine efficient workflows for collaboration between agency counterparts and global support teams
• Speak to their differentiation in-market and highlight the unique capabilities of an audience-first digital planning approach at the local level
• Work with internal activation and strategy teams to analyze campaign performance and make strategic and tactical recommendations for future plans
• Maintain knowledge of media technology buying platforms and analytic tools
• Drive awareness of Automation Tools and Central Activation Standard Operating Procedures to their agency counterparts
• Gain an understanding of the media activation fundamentals within Programmatic, and Social, Search
• Work with internal US and Global Delivery teams to provide clients with media recommendations and optimization strategies that align with objectives
• Establish relationships with Global Teams, becoming a proponent of Cross-Cultural Collaboration and Learning

Qualifications:

• Bachelor’s degree
• 6+ years of experience in digital media planning, strategy and account management
• 3+ years of relevant experience in a client-facing capacity
• 2+ years of activation experience preferred (Programmatic, Social or Search)
• 2+ years of experience managing direct reports preferred
• Ability to think critically and take big picture approach to solving problems
• Experience with vendor selection based on client goals and shifting away from Direct IO to programmatic-based buying
• Experience activating media (Search, Social, Programmatic) preferred
• Proficient to Advanced Microsoft Office suite experience
• Excellent written and verbal communication skills
• Excellent relationship-building, diplomacy, and decision-making skills with the ability to think creatively
• Project Management software experience (Teams Planner, Asana, etc.)

What do they offer YOU?

• Flexible working hours, with respect to project needs
• Hybrid working arrangement.
• Comprehensive health, dental and 401k matching
• To work with some amazing brands and clients
• Continuous training, mentorship programmes and resource groups,
• Dynamic and international team
• Benefites for caregivers and new parents, tuition reimbursements and more.
• Central office locations with great office space
• High degree of freedom/independence

Salary:

$110,000 - $115,000 plus benefits

How do you apply?

If you are interested in the Associate Director role and want to find out more, apply via the link at the bottom of this page or contact Digital Republic Talent by email ([email protected]) or call +1 737 2567409. Check our Job Vacancies page for more job opportunities.