Associate Director, Programmatic – Advertising Agency – $120,000 -$140,000 – Mar Vista / Hybrid

The Programmatic Associate Director is responsible for delivering successful programmatic media programs across a portfolio of clients. The Associate Director will provide thought leadership on audience strategies, optimization approach, and campaign architecture and will serve as a key lead in the expansion of relationships with agency partners and new partner opportunities.

Role Responsibilities

• Assist director in managing daily workflow and projects for programmatic programs
• Co-direct and manage daily workflow and projects across departments
• Expertise in DSP platforms (e.g., The Trade Desk, DV360)
• QA campaigns for accuracy before launch
• Review client deliverables for quality and viability
• Deep understanding of programmatic platforms and optimization best practices
• Lead communication with 3rd party vendors
• Provide excellent communication via phone, email, and direct contact
• Create and deliver client presentations
• Provide thought leadership to clients
• Conduct data analysis for performance improvement
• Identify new programmatic opportunities for clients
• Offer insights on technologies, partners, platforms, and creative opportunities
• Stay updated on industry trends impacting clients' business
• Well-versed in all aspects of campaign programs from concept to execution
• Report to Programmatic Director and mentor programmatic team

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Proven experience in successfully delivering programmatic media programs across a portfolio of clients
• Previous experience in co-directing and managing daily workflow and projects across departments
• Ability to provide thought leadership on audience strategies, optimization approach, and campaign architecture.
• Demonstrated leadership in expanding relationships with agency partners and identifying new partner opportunities.
• Expertise in DSP platforms, including but not limited to The Trade Desk and DV360.
• Experience in QA campaigns for accuracy before launch.
• Ability to review client deliverables for quality and viability.
• Excellent communication skills via phone, email, and direct contact.
• Experience in creating and delivering client presentations.
• Deep understanding of programmatic platforms and optimization best practices.
• Provide thought leadership to clients and offer insights on technologies, partners, platforms, and creative opportunities.
• Ability to conduct data analysis for performance improvement.
• Identify new programmatic opportunities for clients based on data insights.
• Stay updated on industry trends impacting clients' business.
• Well-versed in all aspects of campaign programs from concept to execution.
• Demonstrated ability to mentor a programmatic team.