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Associate Director, Programmatic – Advertising Agency – $120,000 -$140,000 – Mar Vista / Hybrid
Overview
The Programmatic Associate Director is responsible for delivering successful programmatic media programs across a portfolio of clients. The Associate Director will provide thought leadership on audience strategies, optimization approach, and campaign architecture and will serve as a key lead in the expansion of relationships with agency partners and new partner opportunities.
Role Responsibilities
- Assist director in managing daily workflow and projects for programmatic programs
- Co-direct and manage daily workflow and projects across departments
- Expertise in DSP platforms (e.g., The Trade Desk, DV360)
- QA campaigns for accuracy before launch
- Review client deliverables for quality and viability
- Deep understanding of programmatic platforms and optimization best practices
- Lead communication with 3rd party vendors
- Provide excellent communication via phone, email, and direct contact
- Create and deliver client presentations
- Provide thought leadership to clients
- Conduct data analysis for performance improvement
- Identify new programmatic opportunities for clients
- Offer insights on technologies, partners, platforms, and creative opportunities
- Stay updated on industry trends impacting clients' business
- Well-versed in all aspects of campaign programs from concept to execution
- Report to Programmatic Director and mentor programmatic team
Requirements
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Proven experience in successfully delivering programmatic media programs across a portfolio of clients
- Previous experience in co-directing and managing daily workflow and projects across departments
- Ability to provide thought leadership on audience strategies, optimization approach, and campaign architecture.
- Demonstrated leadership in expanding relationships with agency partners and identifying new partner opportunities.
- Expertise in DSP platforms, including but not limited to The Trade Desk and DV360.
- Experience in QA campaigns for accuracy before launch.
- Ability to review client deliverables for quality and viability.
- Excellent communication skills via phone, email, and direct contact.
- Experience in creating and delivering client presentations.
- Deep understanding of programmatic platforms and optimization best practices.
- Provide thought leadership to clients and offer insights on technologies, partners, platforms, and creative opportunities.
- Ability to conduct data analysis for performance improvement.
- Identify new programmatic opportunities for clients based on data insights.
- Stay updated on industry trends impacting clients' business.
- Well-versed in all aspects of campaign programs from concept to execution.
- Demonstrated ability to mentor a programmatic team.
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