This article was originally posted by Aamer Baig, Bryce Hall, Paul Jenkins, Eric Lamarre, and Brian McCarth on the McKinsey The rapid migration to digital technologies driven by the pandemic will...
Private: News in Data-Driven Digital
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Asos Is Using Augmented Reality To Promote And Sell Fresh Products In Lockdown
As lockdown continues to squeeze online fashion retailers, Asos is embracing augmented reality (AR) to help it promote and sell fresh products to housebound audience. E-commerce clothing platforms…
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Ad Shift From TV To Digital Will Speed Up Even More Because Of Coronavirus
Ad budgets were already shifting from TV to digital before the coronavirus pandemic, but that’s going to speed up, according to a Europe-focused report by Goldman Sachs. “Overall, we expect…
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COVID-19: Digital Twins In The Future Of Manufacturing
Ali Nicholl, Head of Engagement, Iotics, outlines the need for digital twins and how Rolls-Royce Power Systems demonstrates the manufacturing benefits We live in a world of data and controls, legacy…
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Advertising And Social Media Face Fresh Trust Issues Amid Global Crisis
Two global reports have surfaced in the past week indicating a desperate need for the advertising and media industries to work together to rebuild public trust. But amid…
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Coronavirus Accelerates Shift In Cloud Deployment
There are convincing business cases for using public, private or hybrid cloud models under normal trading conditions. But now, in the midst of the COVID-19 crisis, your choice…
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How Biggest Marketing Companies Are Bracing For Downturn?
After a week of public and not-so-public announcements, The Drum has compared the different cost-cutting tactics of advertising’s biggest groups – right before the industry feels the full…
