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Consultant – Digital Marketing – London (Hybrid/) – Google Analytics/Strategy/Campaign
Overview
Consultant – Digital Marketing – London (Hybrid/) – Google Analytics / Adobe Analytics / Campaign / Strategy / Delivering Insights – Great basic, 20% bonus and benefits
The Company
My client is disrupting the market and challenging the way brands drive marketing performance. They are a fast-growing organization at the forefront of the continuous change within the digital ecosystem, delivering a close and specialized service for large brands in a value focused, practical way enabled by first-party data and tech. They take pride in building great relationships with partners through delivery of quality goal-based services.The Role (Digital Marketing Consultant)
As a Consultant, you will be working across a range of client engagements to deliver Marketing-led consultancy services. This Consultant role brings together Digital Marketing strategy development, and delivery, within a collaborative client-facing role. The role requires application of all component parts of successful and performant digital marketing, including but not limited to performance strategy, platform application, 1st party data led targeting, value and measurement frameworks, attribution development, technology, industry innovation, team support and operating models. This role will report directly into the Managing Director – Marketing and be part of a wider team of consultants.Responsibilities:
- Lead client engagements through Discovery, Strategic planning, Activation and Embedding stages
- Deliver multiple client engagements simultaneously
- Utilise Digital Marketing expertise to extensively explore the client’s situation, needs and opportunities
- Based on discovery learnings, devise the optimum strategy in line with the client’s strategic goals, appetite and capability
- Align with their Technology Consultancy team to appropriately scope solution as necessary
- Develop and recommend digital strategies to drive marketing performance and effectiveness through digital channels (PPC, Paid Social, Display, SEO etc), particularly utilising 1st party data-led initiatives
- Align with CRM and offline channel strategies to drive an omni-channel and customer first approach
- Set and implement appropriate KPIs, measurement frameworks and reporting to demonstrate value and enable the client teams to understand and utilise result
- Work with clients to develop operating models which will enable the successful adoption and embedding of performance driving strategies
- Create client facing documentation and presentations for clients and senior stakeholders throughout the engagements
- Collaborate proactively with the their Delivery team to ensure smooth and effective engagement delivery
- Highlight and support business development opportunities with new and existing clients
Skills and experience required:
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5 years+ Digital Marketing role experience
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Strong experience in developing digital strategy and utilisation of 1st party data
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Strong applied advertising and analytics platform experience and knowledge, including but not limited to Google Ads, Facebook Ads Manager, Adobe Analytics, Google Analytics
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Understanding of data and integration requirements, and campaign opportunities to fully utilise platform capability
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Significant experience in attribution, testing methodologies and reporting
Salary:
- Impressive basic
- Up to 20% annual bonus based on company performance
- Benefits:
- 25 days holiday, plus an additional 3 days between Christmas and New Year
- Pension scheme
- Private healthcare
- Flexible benefits scheme including electric car leasing scheme
- Hybrid working
- Excellent opportunities to grow and develop
- Vibrant, friendly, dynamic team with regular social activities and team events
Who is Digital Republic?
Digital Republic Recruitment has been created with the sole purpose of delivering dedicated web and digital analytics recruitment solutions across the UK. Digital Republic aims to use our in-depth web and digital analytics expertise to provide an unparalleled experience to anyone doing business with our passionate and motivated team.How to Apply?
If you are interested in this role and want to find out more, apply via the link at the bottom of this page or contact Digital Republic by email to find out more about the role. (Abid@digitalrepublictalent-com)News & Insights
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