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CRO Analyst – Global Media Technology Company – Central London/ Hybrid – 45-50,000 + bens

London, United Kingdom
45-50,000 + bens
Permanent

Richard Manso

Managing Director

[email protected] +44 20 4518 5729

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Overview

Our client, a special interest content and platform company with over 1,000 people across eight divisions are looking for a CRO Analyst to join their team. They own and operate some of the best-loved brands in the UK and they focus on special interest markets, engaging over 75 million global passionate consumers each month. The CRO Analyst Role As a CRO Analyst, you will run and implement the programme of A/B testing across digital channels to improve the overall product experience across user journeys to drive KPIs including engagement & conversion. You will report to the User Insight lead, and work collaboratively with user experience, product, and analytics teams to develop and deliver on our product strategy. As a CRO Analyst, you will;

Build test hypotheses, create, and manage testing plans
Carry out, monitor, and analyse experiments
Encourage iterations on completed tests and help to bring successful new features to the website / App
Continually enhance the testing framework, driving efficiencies to increase both the quality and quantity of testing completed, and the standardisation of the process
Promote A/B testing best practice, including troubleshooting and spotting issues with test set-ups, making sure current tracking implementations are correct
Train and up skill team members on A/B testing tools
Drive engagement with A/B testing, and look for opportunities to grow the scope of A/B testing in the wider business
Use data and insight to develop a deep understanding of customer behaviour and trends to help identify key points for optimisation

Requirements

3+ years A/B Testing experience including an in-depth knowledge of testing theory and approaches (Split, MVT, SEO etc)
Experience in A/B Testing tools such as Google Optimize 360, Optimizely, or similar
Knowledge of front-end programming including HTML, CSS or JavaScript
Experience using web analytics tools (e.g., Google Analytics, Adobe Analytics)
Experience in segmentation/persona-based analysis
Experience of working with or within a user experience, customer insight team and/or a product team or function
Excellent interpersonal skills, persuasive communicator, can-do attitude

Understanding of the technical aspects of the media industry and media research
Skilled at working collaboratively across different functions and teams and able to influence a range of stakeholders with data-driven insights and recommendations
Experience of working with or within a digital marketing team or function
Experience working with product analytics tools (e.g., Hotjar, Crazy Egg)

What you’ll get in return

Fortnightly Development Day
Skilled teams with strong collaboration and mentoring attitude
Training and in-house workshops
Early finishes on a Friday
Work anywhere in the world for two weeks of the year
Your choice of operating system (Windows or Mac) and development environment
Social Events including summer and Christmas parties
Casual dress, friendly people within a relaxed atmosphere
Company webinars including Yoga, exercise, cooking classes and so much more!
25 Days holiday
A progressive and transparent culture with clear career progression
Flexible / hybrid working
Cycle to work scheme

How do You Apply?

If you’re interested in applying for this Manager of CRO Analyst role contact me on the phone (07823 530190) or email r.manso@digitalrepublictalent.com Check out the website on www.digitalrepublictalent.com. You can also find our more on Linkedin, Instagram or Facebook