CRO Analyst – London – Hybrid – 40-45k and benefits – A/b Testing /Google Optimize 360

Our client, a special interest content and platform company with over 1,000 people across eight divisions are looking for a CRO Analyst to join their team. They own and operate some of the best-loved brands in the UK and they focus on special interest markets, engaging over 75 million global passionate consumers each month.

The CRO Analyst Role:

As a CRO Analyst, you will run and implement the programme of A/B testing across digital channels to improve the overall product experience across user journeys to drive KPIs including engagement & conversion. You will report to the User Insight lead, and work collaboratively with user experience, product, and analytics teams to develop and deliver on our product strategy.

As a CRO Analyst, you will;

• Build test hypotheses, create, and manage testing plans
• Carry out, monitor, and analyse experiments
• Encourage iterations on completed tests and help to bring successful new features to the website / App
• Continually enhance the testing framework, driving efficiencies to increase both the quality and quantity of testing completed, and the standardisation of the process
• Promote A/B testing best practice, including troubleshooting and spotting issues with test set-ups, making sure current tracking implementations are correct
• Train and up skill team members on A/B testing tools
• Drive engagement with A/B testing, and look for opportunities to grow the scope of A/B testing in the wider business
• Use data and insight to develop a deep understanding of customer behaviour and trends to help identify key points for optimisation

Requirements

• 3+ years A/B Testing experience including an in-depth knowledge of testing theory and approaches (Split, MVT, SEO etc)
• Experience in A/B Testing tools such as Google Optimize 360, Optimizely, or similar
• Knowledge of front-end programming including HTML, CSS or JavaScript
• Experience using web analytics tools (e.g., Google Analytics, Adobe Analytics)
• Experience in segmentation/persona-based analysis
• Experience of working with or within a user experience, customer insight team and/or a product team or function
• Excellent interpersonal skills, persuasive communicator, can-do attitude
• Understanding of the technical aspects of the media industry and media research
• Skilled at working collaboratively across different functions and teams and able to influence a range of stakeholders with data-driven insights and recommendations
• Experience of working with or within a digital marketing team or function
• Experience working with product analytics tools (e.g., Hotjar, Crazy Egg)

What you’ll get in return

• Fortnightly Development Day
• Skilled teams with strong collaboration and mentoring attitude
• Training and in-house workshops
• Early finishes on a Friday
• Work anywhere in the world for two weeks of the year
• Your choice of operating system (Windows or Mac) and development environment
• Social Events including summer and Christmas parties
• Casual dress, friendly people within a relaxed atmosphere
• Company webinars including Yoga, exercise, cooking classes and so much more!
• 25 Days holiday
• A progressive and transparent culture with clear career progression
• Flexible / hybrid working
• Cycle to work scheme

Salary: 

£40,000 – £45,000

Who are Digital Republic?

Digital Republic Recruitment has been created with the sole purpose of delivering dedicated web and digital analytics recruitment solutions across the UK. Digital Republic aims to use our in-depth web and digital analytics expertise to provide an unparalleled experience to anyone doing business with our passionate and motivated team.

How to Apply?

If you are interested in this role and want to find out more, apply via the link at the bottom of this page or contact Digital Republic by email to find out more about the role. ([email protected] ) or give me a call on (07834635117).