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CRO Manager – USA – Up to $130,000 | Marketing Technology Consultancy
Overview
Our Client is a Marketing Technology & Marketing Analytics consultancy and is in search of a Conversion Rate Optimization (CRO) Manager to join their team.
As a Conversion Rate Optimization Manager you will need to have strong analytical and technical experience with a proven track record of developing data-informed insights (qualitative and quantitative), providing recommendations to increase conversion rates and improving the user experience across websites, PPC landing pages, email and product.
The objective of the Conversion Rate Optimization manager is to understand client needs/objectives, help develop strategies and work in unison with our team to execute client projects and campaigns, promptly.
Position Responsibilities:
- Understanding growth-focused clients needs and objectives to develop revenue-generating CRO strategies
- Creating conversion rate optimization strategy aligned to clients’ overarching business objectives and goals
- Using quantitative and qualitative data analysis to identify conversion rate and user experience improvement opportunities through all stages of the funnel
- Creating data-driven tests for website pages, standalone PPC landing pages, downloadable assets, email, and product
- Working cross-functionally (internally and externally) with marketing, product, development and growth teams to produce and launch tests
- Analyzing and communicating test results to clients
- Retaining clients by executing amazing client project work and deliverables
- Earning continued client trust by conducting bi-weekly and ad hoc client meetings
- Maintaining internal team alignment by conducting internal planning meetings
- Training clients on conversion rate optimization, including testing
- Improving processes and procedures (never settle, be amazing)
- 4+ years of Conversion Rate Optimization experience
- 4+ years of agency experience, ideally in a client-facing CRO or Growth role
- General digital marketing experience
- Understands the value of client retention and successful at it
- Proven experience implementing conversion and persuasion best practices
- Direct experience optimizing landing pages, web funnels, email, product and mobile
- Proven ability to increase conversion rates and drive revenue growth
- Hands-on analytics experience, including data analysis and measuring the statistical significance of tests
- Practical testing platform experience (e.g. Google Optimize, VWO, Optimizely)
- Project management platform experience (e.g. Trello, Asana, and Jira)
- Proactive management style, not settling for mediocrity
- Results driven
- Constant, curious learner
- Customer-first advocate
- AB test development work
- Basic web markup and development (HTML, CSS, JavaScript)
- Creating email automations and nurture sequences
- Unlimited PTO
- Flexible hours
- Work remotely
- 401K match (3%)
- Premium Health, Dental, and Visions Insurance (dependant coverage offered)
- Maternity/Paternity Leave
- Competitive salary with opportunities for bonuses
- Company Laptop, Monitor, and other equipment needed for remote setup
- Federal holidays off for US Citizens and national holidays off for international employees
- Radically transparent workplace
- Ample opportunity to implement your ideas and suggestions
- Continued education and training that exceeds what you have ever seen before
- $25 monthly Starbucks stipend
- $50 monthly Uber Eats stipend
- Birthday and Anniversary gifts
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