Digital Analytics Manager – London/Hybrid – GA360, GTM, GA4, JavaScript – Staffing Firm – Up to £65,000 + benefits

My client is one of the UK's largest job boards helping thousands of people to find their dream job through their website!

The Analytics Implementation Specialist will join the Marketing team and be responsible for leveraging the power of data across the various platforms to deliver actionable insights, implementation, tagging / tracking, & connecting web analytics to wider data within the organisation.

Digital Analytics Manager to day responsibilities:

• Manage all data across the organisation
• Develop, automate, and maintain reports to effectively communicate the performance of digital channels, key products and core business KPIs
• Review website performance and recommend optimisation opportunities to increase conversion of core business goals 
• Present KPIs and new findings to key stakeholders on a regular basis 
• Develop recruiter and candidate segmentation to improve targeting across customer touchpoints
• Support members of the Marketing team with deep dive analysis on core channels such as Search, Social, Email and Paid Ads
• Lead thinking on the role of 1st party data after limitations around 3rd party cookies
• With the relevant teams, co-build a strong measurement framework across paid media
• Conduct analysis for key product and pricing decisions 
• Work with Research & Content Managers to produce recruitment insights
• Create necessary documentation for the database, analytics tools and dashboards
• Educate colleagues on the importance of metrics and customer data

Digital Analytics Manager Essential Skills & Experience:

• Highly skilled across both web and customer analytics 
• Proven commercial experience in GA360 & Google Tag Manager. Experience of GA4 is advantageous but not essential
• Advanced skills in Power BI (or equivalent), Excel, ETL dataflows (OLAP & data connector tools)
• Basic to intermediate SQL
• Experience of conversion rate optimisation strategies and A/B testing
• Good knowledge of GDPR 
• Ability to present reports and insights in a digestible manner to non-technical and senior stakeholders  
• Desirable experience of Excel Power Pivot, DAX, HTML, SQL Server Management Studio, VBA, Debugging experience, Azure Portal, BigQuery

Who is Digital Republic Talent?

Digital Republic Talent has been created with the sole purpose of delivering dedicated web and digital analytics recruitment solutions across the UK, US and Germany. Digital Republic aims to use our in-depth web and digital analytics expertise to provide an unparalleled experience to anyone doing business with our passionate and motivated team.

 How to apply?

If you are interested in this role and want to find out more, apply via the link at the bottom of this page or contact Digital Republic by email or phone to find out more about the role on [email protected] / 020 8158 5641