As digital marketing overtakes traditional marketing strategies on a global scale, technology is continuing to develop in tandem to supplement the needs of both consumers and businesses. However,…
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Digital Insight Analyst – Fast growing Analytics Agency – Google Analytics, Tableau, Excel, SQL – Kingston, Surrey – £35,000-£40,000 + Benefits
Overview
About the company
Fast growing, focused data and analytics agency, who has been operating for 10 years, is seeking Digital Insight Analyst. The company helps the customers to become the best at using data to drive strategic decision making across their business, harnessing, modelling and analysing the sales and marketing data. The firm seeks to ensure the solutions and service they provide really do deliver what is best for their customers. This client works with some of the biggest companies in the business, on some of the most interesting programmes you can imagine.
About the Digital Insight Analyst role
- Using Google Analytics, Tableau, Excel, SQL and providing commercial, actionable insights across the company (both internally and externally)
- Project requests span all departments from Marketing, Sales, Product Development to Finance, across the business
- Carrying out data analysis, identifying and utilising appropriate data (internal and external) to evolve the analytics of the team
- Ad-hoc analytical projects to meet business needs and questions, varying in length and complexity and creation of reports for key stakeholders
- Delivery of targeted Marketing email selections and post campaign analysis.
- Drive cross team learning to develop a broad awareness of functionality and apply this knowledge to provide actionable insight
- Improvement/hit of targets through the use of behavioural analytics
- Awareness increase and utilisation of analytical insights across the business.
- Highly experienced in analytical usage of tools like Google Analytics, Tableau, Excel, SQL to provide robust analysis, digital insight and accurate recommendations to both internal and external clients
- Strong analytical background, with proven application of insights to address business questions/needs
- Ability to identify, understand and interpret customer behaviour patterns to measure the success of key business strategies
- A confident, self-starter and innovative individual who is driven to explore data and systems to deliver analytical solutions, within the context of the business
- An articulate professional with the ability to turn complex analysis into ‘easily explained customer Insight’ that can be confidently explained to the business.
- Perfect opportunity to expand knowledge and responsibility in line with planned expansion of the business
- The possibility to work across different business departments within the client digital marketing ecosystem
- Nice and friendly working culture promoting teamwork creativity and personal growth
- Competitive package which including bonus and great benefits
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