Digital Media Specialist – Paid Search / Paid Social / Display / Video – Global Digital Marketing Agency – London / Hybrid – £38,000–£45,000 + Benefits

Who We Are

Our client is a global digital marketing and media agency specialising in performance marketing and integrated digital experiences.

The agency brings together expertise across paid search, paid social, media planning and buying, SEO, creative, data science and analytics to deliver measurable results for its clients. Combining innovative technology, advanced data capabilities and creative expertise, the team develops integrated campaigns designed to engage customers across multiple digital touchpoints.

They are now looking for a Digital Media Specialist to join their growing performance media team.

Responsibilities

• Develop your expertise across biddable and performance media, including Paid Search, Paid Social, Display and Video.
• Produce weekly and monthly reports covering paid media channels and campaign performance.
• Work collaboratively and communicate effectively with internal teams, clients and external partners.
• Provide ongoing analysis and monitoring of Paid Search and Display campaigns, proactively identifying opportunities to improve performance.
• Build, launch, optimise and maintain campaigns across Google Ads, Microsoft Ads, YouTube, Meta, Pinterest and other platforms.
• Conduct search ad copy and banner testing to improve campaign performance.
• Conduct keyword, placement and market research to support new and existing campaigns.
• Support conversion tracking implementation alongside the Marketing Science team.
• Learn how to traffic campaigns through CM360 and develop a strong understanding of Google Analytics.
• Perform thorough QA on campaign setup and following campaign launches.
• Help ensure campaigns are delivered accurately, efficiently and against agreed budgets and objectives.

What You Bring

• 2–4 years of hands-on experience managing Paid Search, Paid Social, Display and/or Video campaigns.
• Previous experience within a performance media or digital agency environment is preferred.
• Strong understanding of campaign performance and the ability to explain actions taken to improve key KPIs.
• Experience contributing to client relationships, strategy and presentations.
• Strong communication skills with the ability to distill information into clear, relevant messages for different audiences.
• Experience using third-party bid management platforms such as DoubleClick, Kenshoo or similar technologies.
• Ability to build campaign structures within Google Ads and Microsoft Ads based on client requirements and search best practices.
• Ability to pull campaign reports and provide meaningful insights and observations on performance.
• Experience accurately tracking and maintaining budgets across multiple campaigns and platforms.
• Ability to provide traffic and cost estimates.
• Experience creating campaigns across multiple locations, geographies and lines of business.
• Understanding of how campaigns should map through to relevant, conversion-focused landing pages at scale.
• Ability to provide detailed optimisation recommendations based on account performance.
• Experience conducting ad copy and ad extension testing.
• In-depth knowledge of Google Ads and Microsoft Ads, including their key features and how these can be effectively incorporated into campaigns.
• Strong Excel skills, including VLOOKUPs, PivotTables and charts, alongside an understanding of how to visualise data clearly.
• A strong sense of ownership over managed campaigns, with excellent attention to detail and diligence in execution.

What You’ll Get

• Professional development: Work alongside experienced performance marketing specialists with opportunities to develop your technical and strategic capabilities.
• Collaborative culture: Join a global organisation that values enthusiasm, execution, curiosity and courage.
• A supportive, collaborative and dynamic working environment with a strong team culture.
• Regular company and team social events.
• Comprehensive private health insurance.
• 25 days' annual leave.
• Wellness initiatives and parental leave.
• Pension scheme.
• Continued learning and professional development opportunities.

How Do You Apply?

If you are interested in applying for the Digital Media Specialist position, please apply via the link on this page or contact Digital Republic Talent directly on [email protected]. You can also find out more about Digital Republic Talent on LinkedIn, Instagram and Facebook.