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Director of Analytics – Remote – United States – Up to $185,000
Company OverviewMy client is over 20 years old and their approach to providing marketing services is straightforward and rooted in research, data, creative, analytics, marketing technology, and customer data platforms (CDPs). They are a full-service agency with a fully-staffed CDP practice, who meets our clients at what we refer to as “the intersection of strategy and creativity.” Our success comes from a deep understanding of our client’s business and the development of strong strategic insights to make marketing and advertising dollars go further. It is our use of technology and our relentless pursuit of knowledge that sets us apart from our competitors. With operations in Charlotte, Chicago, Los Angeles, Philadelphia, Phoenix and Seattle, our clients include national and international brands, including Aristocrat Technologies, ARS/Rescue Rooter, BD (Becton Dickinson), Bill & Melinda Gates Foundation, Goodwill, McDonald's, NASCAR, the NBA, Reputation.com, Sun Health, Taylor Morrison, University of Arizona, University of Dubuque and Walmart
Role OverviewYou will sit amongst a broad and diverse group encompassing brand, data and media planners, analysts, data scientists and email specialists as well as being part of the wider global data & insights function spanning hundreds of skilled individuals. The typical day-to-day will involve managing multiple campaign projects and to be seen as the team’s first port of call for day-to-day data planning enquiries. You all have the common goal of inspiring clients and partners to execute quality marketing fuelled by data rich insights.
Responsibilities· Define a measurement framework that is reflective of account strategies by identifying the proper data sources and KPIs aligned to business goals and illustrate campaign effectiveness · Evaluate various attribution modelling techniques and methodologies including DDA models from Campaign Manager, Google Analytics, Facebook Attribution · Evaluate customer journeys and data signals across the customer lifecycle that will inform audience targeting and media flighting · Define and manage audiences that can be shared across the company’s partner and client ecosystem (e.g. Google, Facebook, LiveRamp, Salesforce, Segment) · Plan measurement proposals to evaluate and refine activity, including test and learn, conversion lift studies and deeper analysis · Design and create data visualizations for marketing performance data · Identify opportunity to solve recurring client challenges and innovate the product portfolio · Mentor junior members of the team
Required Skills & Experience· Knowledge and experience of implementing and evaluating attribution models either using specific technologies or leveraging functions within standard analytics or ad serving technologies such as Campaign Manager, Google Analytics 360, SA360 or other attribution platforms · Experience of working in a Data Planning and Analytics environment, preferably at an agency · Understanding of the levers a digital marketer may pull to influence marketing outcomes · Understanding of the implications of data protection regulations on technologies and processes · Experience of working with diverse data sources across multiple media and marketing channels to produce insight · Experience delivering lift/testing/experimentation for optimizing creative, media, and other marketing factors · Attention to detail combined with a careful approach to process · Clear, concise and engaging communications skills and the ability to distil and translate complex analysis into actionable insights that a client will understand · An outgoing, curious thinker, with consistent levels of evident enthusiasm
Salary$150,000 - $185,000
How do I apply?
If you are interested in applying for this role register now via the link on this page or contact Digital Republic on the phone (0203-637-3331) or email [email protected]
Who are Digital Republic?Digital Republic Recruitment has been created with the sole purpose of delivering dedicated web and digital analytics recruitment solutions across the UK, Germany and US. The Republic aims to use our in-depth web and digital analytics expertise to provide an unparalleled experience to anyone doing business with our passionate and motivated people. You can also find out more on Twitter and LinkedIn
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