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Director of Programmatic
Overview
Role Objectives:
- Assume accountability and ownership of campaign execution for assigned client accounts
- Provide proactive and consistent communication with clients and liaise with strategy, planning, analytics, data architecture, etc. teams to run point on all digital activity
- Galvanize, motivate, and inspire across the Agency media teams
- Demonstrate collaborative, confident, and persuasive client management skills
- Direct and assist with the daily workflow of all Spark Programmatic campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps
- Proactively communicate with Agency media teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion
- Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
- Understand and effectively communicate Spark Programmatic team's value proposition, technology, and processes as related to the growth of current and prospective agency accounts
- Participate in forecasting exercises for senior management
- Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity
- Adopt established account management standards and program management best practices
- Train, mentor, and develop direct reports and team members
Qualifications
- 10+ years of experience in Search, Display, Video, Social, and/or Mobile programmatic media buying
- 5+ years of increasing levels of responsibility within an agency or media company, including client-facing responsibilities
- 3+ years of people management experience, managing 3+ reports in account management/client services
Role Objectives:
- Assume accountability and ownership of campaign execution for assigned client accounts
- Provide proactive and consistent communication with clients and liaise with strategy, planning, analytics, data architecture, etc. teams to run point on all digital activity
- Galvanize, motivate, and inspire across the Agency media teams
- Demonstrate collaborative, confident, and persuasive client management skills
- Direct and assist with the daily workflow of all Spark Programmatic campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps
- Proactively communicate with Agency media teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion
- Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
- Understand and effectively communicate Spark Programmatic team's value proposition, technology, and processes as related to the growth of current and prospective agency accounts
- Participate in forecasting exercises for senior management
- Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity
- Adopt established account management standards and program management best practices
- Train, mentor, and develop direct reports and team members
Qualifications
- 10+ years of experience in Search, Display, Video, Social, and/or Mobile programmatic media buying
- 5+ years of increasing levels of responsibility within an agency or media company, including client-facing responsibilities
- 3+ years of people management experience, managing 3+ reports in account management/client services
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