Enablement Lead – GA4 / Implementation – Global Analytics Consultancy – UK/ Remote – £55,000 – £70,000 + Bonus + Benefits

This is a chance to be part of a growing team delivering real value for our clients. They have gone through a 30% YOY growth for the last three years, a highly experienced team providing digital experience enablement services to their partners. They punch well above their weight working with highly reputable organisations, always strive to go beyond client expectations, and they are recognised as leaders in the industry. 

Their mission is to become recognised world leaders across their entire service portfolio, and they have a serious plan to get there, across Europe and North America. They are now seeking an Enablement Lead to join their team.

If you have...

• Analytics:  5+ yrs experience working directly within  Google Analytics (technical or insight/ reporting).
• CRO: or experience managing CRO (web experimentation) programs and/ or web personalisation
• Attitude: a proactive by default mindset, a sense of humour (seriously, this is important) and a palpable yearning to
  become much better.

The Mission

Their mission is to become recognised world leaders across our entire service portfolio and we have a serious plan to get there, across the UK, EU, US & AU.They are a highly experienced team, dedicated to maximising client value return on data & technology. We’ve managed to do this better than anybody else for 10 yrs running by:

• Knowing digital data & the customer experience better than anyone
• Hiring great people 
• Working honestly (we never over-sell or under-deliver & operate as part of our clients’ teams)

What they do ( their core enablement services cover six key components within two service strands )

DATA COLLECTION

• Data layer strategy, design and implementation
• Tag management strategy, deployment and maintenance 3. Analytics strategy, implementation and insights support

DATA ACTIVATION

• Conversion rate optimisation strategy, execution and insights support 5. Personalisation strategy, execution and insights support
• Omni-channel digital customer experience journey orchestration

Enablement Leads (People who manage client accounts)

• 40-60% of time spent on primary subject matter expertise (e.g. Analytics)
• 15-25% of time spent on secondary subject (e.g. CRO program planning)
• 15-45% of time spent managing clients & your delivery team (increasing with seniority)

This Role – Enablement Lead

Enablement Lead is perhaps the role we find hardest to recruit for, but for the right person it’s a unique opportunity to map out & implement a digital landscape for prominent global businesses, with this consultancies deep and easily tapped pool of expertise at your disposal and our complete backing for whichever paths you choose. To succeed in this role you need to also enjoy managing complex projects and communicating your vision to decision makers who typically know less than you about the subject and might initially be quite sceptical.

You will thrive in this role if you enjoy the freedom & responsibility of setting your own agenda; if you are extremely well organised and have the emotional intelligence to handle sensitive situations when they occur.

You will struggle in this role if you enjoy the security of a predictable working routing, if you are any less than extremely well organised or resistant to the small but important amount of admin that invariably comes with authority (keeping tickets up to date, taking & sharing call notes, chasing internal & client developers etc).

ClientEnablement Leads typically manage multifaceted projects and must have a good working understanding of all the consultancys services (see website). This skill breadth is desirable but can be developed on the job where there is sufficient aptitude.

Responsibilities

• In this role you will report to the COO, who will support you on all client tasks and ensure you’re getting the best possible support from the team to deliver for your clients & accelerate your career. Your day-to-day responsibilities will include:
• Being the primary interface for our clients running their workstreams as per 6 core services listed above. 
• We support those services via a mix of Adobe & Google centric base technology, increasingly also engaging with Email & Ad Networks managed centrally by a CDP.
• Ensuring all client requirements are understood, documented and validated, drawing on your experience to help define requirements.
• Manage the client delivery of tasks related predominantly to your primary subject area:
  
• Data Collection (inc. analytics implementation)
• Creating requirements documentation
• Creating detailed solution design reference documents
• Building implementation /deployment plans
• Configuring the tools (RSIDs,Activitiesetc)
• Working with the internal and external team members to manage the implementation process
• Working with the internal team members and client stakeholders to ensure all parties are completing their tasks to achieve the overall deliverable on time
• Supporting the development team to ensure QA is completed to the highest standard
• Creating segments, calculated metrics and performance dashboards to ensure all reporting requirements are met
• Proactively engaging with clients to continually enhance data collection and usage or Data Activation (CRO/ Personalisation program management & Reporting/ Insights)
• Research: Interrogating client data, their competitors, UX research and AI CX evaluation tools to generate strong test ideas
• Execution: scoping tests, moulding these with the client, briefing to dev team, overseeing development & launch and monitoring to deactivation
• Evaluation: building test results dashboards, applying relevant audiences, writing summaries including action
• Strategy: turning lots of individual test results into compelling narratives for change, typically delivered within quarterly reviews.
• Cross-Channel Interface: key to success is the ability to think outside of your comfort zone – bringing in other teams to contribute where beneficial to the program, e.g. suggesting an Analytics Audit where data quality is compromising testing, or an omni-channel audit where there’s untapped opportunity to extend web successes to email/ ad networks.
• Ability to support COO and the client on their digital experience strategy and tool selection
• Ability to provide training support to your clients based on your advanced capabilities/experience of the core tools we use
• Regarded as a subject matter expert in any one of our 6 service strands.
  

Your ESSENTIAL skills and experience (Data Activation Specialist):

 Technical

• 5+ years GA4, implementation including extensive use of admin functions & reporting

•  Ability to support clients across workstreams that span Data Collection AND Data Activation

• Proficient in google / microsoft office tools inc. spreadsheets and slide decks
  

Personal

• Proactive by default
• Excellent communication skills – verbal, written & presentation material + deliver
• Excellent task management skills & comfort triaging a long task list
• Enjoys working in a fast-paced, team environment
• Sense of humour

Salary and benefits on offer 

• Bonus of up to 30% based on client and individual performance 
• 7% Pension
• Private Medical Cover
• £2k Annual Health and Wellbeing Budget
• Unlimited Training & Development Budgets
• £10k Limit on Cycle to Work Scheme
• 4.5 day Working Week Option
• Flexibility in Working Hours/Location
• Summer & Winter Parties

How do you apply? 

If you are interested in applying for the Enablement Lead ( GA4 )  role please do so via the link on this page or contact Digital Republic on the phone or email.

Contact us to find out more:

Get in contact with Digital Republic Talent by sending a mail to [email protected]. Check out the website on www.digitalrepublictalent.com. You can also find out more on LinkedIn, Instagram or Facebook.