In the fast-paced realm of advertising, where digital landscapes have become the new battlegrounds for brands vying for consumer attention, the figures speak volumes. According to recent data…
- To support the delivery of the digital measurement across all appropriate digital assets including desktop/ mobile websites, mobile and tablet applications.
- Implementation of tagging to support digital measurement and ongoing testing, development and maintenance of these tags.
- Identify business KPI's, analytical needs and align this with the digital tracking and measurement requirements.
- Liaise and communicate with appropriate technical teams when required to support the delivery of digital measurement.
- Design and develop digital measurement reports as required by the business.
- Deliver insights on customer behaviour on our website via Adobe Analytics.
- Experience of analytics implementation projects with Adobe Analytics/ Omniture
- A strong understanding of Tag Management software with Adobe DTM
- Experience of traditional/ big data database languages such as SQL, Hive, Impala, and Redshift is preferable.
- Excellent communication skills.
- Commercially minded and experienced in translating data into value-adding information.
- Highly numerate with strong commercial acumen.
News & Insights
On September 10th, as the world observes World Suicide Prevention Day, it serves as a powerful reminder of the importance of mental health. In today’s fast-paced work environments,…
The Shifting Job Market: Impact on Recruiting in Cloud Computing, Data Science, Digital Analytics, and Programmatic
The job market is an ever-evolving landscape influenced by economic trends, technological advancements, and shifting industry priorities. In today’s digital age, certain sectors such as cloud computing, data…