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Private: News in Data-Driven Digital
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Coronavirus Will Impact Ad Spend but Could Drive Shift to Utility, E-commerce and Live-Streaming
The coronavirus has now put almost every country in the world on alert, as concerns rise that the virus that started in China could significantly impact the wellbeing and lives…
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Relevance, Emotion, Purpose; the Golden Rules for keeping consumer attention in 2020
As a new decade starts, Xandr, AT&T’s advertising company, in partnership with The Drum, took to the streets to ask British consumers about the current state of digital advertising,…
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In The Digital Age, Our Data Is Currency
Source: Getty When we analyze the risk of any kind, we need to look at its impact and probability. How bad is it, and what are the chances…
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Creativity in a World of Data: How Can We Use Our Minds to Open Up New Opportunities?
In a climate of ever-increasing regulatory pressure, and with the impending future of a cookie-less world, it is important that we in the digital advertising industry review our…
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Recruiting People Not Profiles
By Richard Manso, Managing Director of Digital Republic Recruitment I recently joined a debate on my LinkedIn feed where an employer looking for data-centric digital talent criticised the…
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The 5 Hottest Technologies In Banking For 2020
In the movie All The President’s Men, Woodward and Bernstein meet their informant in a parking garage and are told: “Follow the money.” If you want to know which…
