The Role This role reports directly into the Chief Customer Officer and is responsible for driving B2B and B2C marketing activity that maximises customer engagement delivers commercial revenue...
Private: News in Data-Driven Digital
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13 Mind-Blowing Things Artificial Intelligence Can Already Do Today
By now, most of us are aware of artificial intelligence (AI) being an increasingly present part of our everyday lives. But, many of us would be quite surprised…
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As The 9-5 Workday Disappears, Our Lives Are Growing More Out Of Sync
You may have noticed the 9-to-5 workday is disappearing. We increasingly live our lives according to our individual schedules, although these are rarely completely within our individual control….
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“Stop spending money on Google and Facebook”
Transparency and brand safety: two buzzwords that have been spurring industry transformation over the past few years. It’s hard not to think about trust – an even more…
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Big Christmas Spenders Are Battling Through Brexit Uncertainty
Brexit negotiations combined with a steep decline in consumer confidence have seen recent ad spend forecasts spell doom and gloom for the industry. However, in the run-up to…
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User Engagement Analytics for Long-Term Success
A company-wide understanding of user/customer engagement should be a standardized, cross-departmental practice. A company-wide understanding of user/customer engagement should be a standardized, cross-departmental practice. If you’re still not…
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What Is IR35? Does It Apply To Your Contract?
IR35 is a word used to describe two sets of tax legislation that are designed to combat tax avoidance by workers, and the firms hiring them, who are supplying…
