Big data can easily feel dispassionate. You’re drawing snippets of information from countless sources, bringing them all together, and parsing that body of data to find notable patterns...
Private: News in Data-Driven Digital
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How to Set Up & Use Google Analytics Conversion Tracking?
60 demand generation pros share their best tips for setting up Google Analytics conversion tracking in order to measure all lead activity on your website. Your website has…
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Here’s To A Positive 2020 For Digital Advertising
Originally posted by Rob Webster Rob Webster is Founder of Canton Marketing Solutions. He’s worked in the ad-tech industry since 2001 and is NDA’s new monthly columnist. 2019 was…
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Head of Customer & Loyalty – Established – £80,000 + Excellent Benefits
The Role This role reports directly into the Chief Customer Officer and is responsible for driving B2B and B2C marketing activity that maximises customer engagement delivers commercial revenue…
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13 Mind-Blowing Things Artificial Intelligence Can Already Do Today
By now, most of us are aware of artificial intelligence (AI) being an increasingly present part of our everyday lives. But, many of us would be quite surprised…
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As The 9-5 Workday Disappears, Our Lives Are Growing More Out Of Sync
You may have noticed the 9-to-5 workday is disappearing. We increasingly live our lives according to our individual schedules, although these are rarely completely within our individual control….
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“Stop spending money on Google and Facebook”
Transparency and brand safety: two buzzwords that have been spurring industry transformation over the past few years. It’s hard not to think about trust – an even more…
