M&M’s has launched a £1.4m digital campaign to push its latest venture – a chocolate bar version of its colourful ‘m’ printed chocolates. Link to the campaign: https://bit.ly/2kKZhqX...
Private: News in Data-Driven Digital
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Programmatic Lessons For The OOH Industry
Originally posted by MediaCom programmatic director Ben Whall Digital out of home (DOOH) has long been identified as the next channel set to go through a programmatically powered…
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Why The Fall Is The Best Time To Plan Your Next Career Move?
While most people wait until January to create new habits and make resolutions, the fall is a much more natural time to plot and plan your next career…
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‘Digital Divide’ Will Worsen Inequalities, Without Better Global Cooperation
Inequality will worsen unless the so-called “digital divide” – the gap between under-connected and highly digitalized countries – is not addressed, warns a new report released on Wednesday…
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Detecting Bad Actors Via Behavioural Analytics
Originally posted by Financier Worldwide Magazine When used to detect bad actors in the workplace, behavioural analytics can go some way toward assisting companies to establish the who,…
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Should Brands In-house Programmatic?
The increasing maturity of the programmatic market has been a significant digital growth driver across the world. Nowhere is this truer than in Asia-Pacific. With global digital spend…
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Why The Modern Workforce Needs Flexibility?
This blog was originally posted by Linda Aiello, SVP, International Employee Success, Salesforce It is widely known that a happy workforce is a more productive one and flexible…
