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Marketing & Technology CRM Manager – Remote – Food Retail – 50-65,000+ bonus + London Weighting and Fantastic Benefits

London, United Kingdom
£50,000-£65,000
Permanent

Richard Manso

Managing Director

[email protected] +1 737 2567409

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Overview

This is a fantastic opportunity for an experienced Marketing Technology or Technology-focused CRM Manager to thrive in a seconded role at one of the world’s most iconic brands

It’s an exciting time to join as we are working together to demonstrate the role of customer data and MarTech in driving more personalised experiences for customers and value to the business. The foundations are in a great place having launched their loyalty proposition and a highly sophisticated CRM platform last year. The focus now is to build on these; unlock greater scale; and further extend our range of personalised messaging touchpoints.

The purpose of this role is to support in getting maximum value from our clients MarTech platforms and customer data. Both with what’s available now and helping to deliver new capabilities for the future. It starts with understanding the customer and marketing objectives, connecting these to CRM & MarTech capabilities and helping bring them to life. It is a key role in supporting the Marketing team and agencies to become more data and insight-led and in helping achieve Digital business growth ambitions.

Over the time in role, the successful candidate could expect to have unlocked new use cases for utilising our customer data in Paid Media targeting; delivered new personalised messaging touchpoints in the app; and explored and delivered new solutions to make the marketing even more efficient. All in addition to helping drive new value from the foundations we already have in place.

The successful candidate will understand the customer and business opportunities offered by MarTech and have demonstrable experience of having delivered these in owned and paid channels in the past. They will have a strong understanding of data principles and technology platforms including Campaign, Loyalty, Core Data and Paid Media platforms.

Key accountabilities

Become the key subject-matter expert on our clients Marketing Technology platforms and how they collectively can drive more personalised, effective targeting and experiences across owned and paid platforms to achieve new business and customer goals.
Making connections across client data and MarTech ecosystem and stakeholders. And proactively working with the Marketing team, agencies and Global partners to find smart solutions to customer and marketing objectives.
Be the Technology lead on the cross-agency Evolution of Modern Marketing project. Understanding and refining objectives from the team and working with our clients Global teams and platforms to deliver upon these.
Lead efforts to have customer data greater influence Paid Media targeting and deploy solutions and processes to make this more scalable over time across platforms and volumes.
Understanding how data attributes can be utilised across different touchpoints. Joining the dots on different views to build new insights, audience targeting and campaigning capabilities.
Act as the clients UK&I key point of contact on Global MarTech systems and the associated management and maintenance of them. Balancing the democratising of them for various use cases while ensuring appropriate rigour to minimise risk.
Manage issues and defects when they occur in partnership with technology response teams. Use a problem-solving mindset to find short-term workarounds as well as root-cause fixes.
Critically evaluating and understanding the practical application of Global tech and capability roadmaps to help our client hit the ground running as they are deployed. Initiatives planned include unlocking new use cases for customer data in Paid Media targeting, launching new personalised marketing channels (in-app), unifying our digital and offline customer data, and helping bring capabilities in Ireland closer to parity with the UK.
Act as a project lead and technical consultant to the Marketing teams, our agency partners and customers in new technology deployments to ensure what we deliver lands flawlessly and delivers value as soon as possible.
Request new capabilities and data points not fulfilled by current roadmaps from the Global teams that support the ambition.
Help assess and improve current reporting capabilities (both Market and Global) to help evolve the reporting suite to be future-fit.
Critically evaluate and make recommendations on opportunities offered by potential new partners that can add new capability through integration into MarTech products.

This is a great opportunity to learn and grow in role, so we expect that responsibilities will develop over the secondment as the individual does.

Required skills and experience

Essential

A minimum of 6 years’ experience in a Marketing Technology or technically-focused CRM role. Within this time you should have held accountability for understanding customer and business goals and using data and technology to launch new initiatives.
Strong understanding and experience of MarTech platforms but equivalents considered too) and underlying customer data systems.
Strong understanding of customer segmentation and lifecycle principles and how smart use of data and technology can drive measurable improvements on KPIs.
Experience of utilising first-party data to target audiences in Paid Media platforms.
Knowledge of the environment around data privacy and to be able to lead discussions with Legal.
Ability to translate technical concepts into simple, understandable business and customer benefits and solutions that add value to the business.
Proven ability to build and maintain strong stakeholder relationships in a matrix organisation to drive the best outcomes.
A self-starter with a bias for action and desire to own and improve projects and initiatives.
Exceptional attention to detail to deliver a flawless experience to our customers.
Experience of Digital & CRM reporting and analytics with the ability to draw insights and inform strategies and improvements.
Strong commercial focus

Desirable

Hands-on experience of working in Marketing Technology tools to build audiences and campaigns
Experience of tracking tools / mobile measurement partners
Experience of Clean Rooms and Dynamic Content Optimisation tools for Paid Media.

Benefits

25 days’ annual leave plus a day off on your birthday, increasing by 1 day per annum at each year anniversary up to 30 days, plus bank holidays
Summer and Festive hours – finish 2.5 hours early one Friday per month in June, July, August and one day, chosen by you, in December
Contributory company pension 4% employee 3% employer of total pay through salary sacrifice, escalating 1% each year following your 2nd anniversary at Armadillo, up to 8% employer contribution
Bupa dental care
Vitality health insurance
Lots of social events, including Summer and Christmas parties
Cycle to work scheme
Employee Assistance Programme offered by Health Assured
IPA Membership

How do you Apply?

If you are interested in applying for the Technology CRM Manager role please do so via the link on this page or contact Digital Republic on the phone or email

Contact us to find out more:

Get in contact with Digital Republic by sending a mail to [email protected] or call the office on 07823 530190. Check out the website on www.digitalrepublictalent.com. You can also find our more on Linkedin, Instagram or Facebook