PPC Manager – Greater Minneapolis – Growing Agency – Negotiable Package + Bens – Urgent 

About the job

Summary:

This position is GREAT for you if:

• Have an BA from a four-year college or university
• Have 3+ years working experience managing enterprise-level PPC accounts + a sound understanding of SEO to recommend SEM strategies
• Want to grow your career in a great, forward-thinking company that rewards success
• Want great benefits
• You are great at working autonomously (perhaps remotely) and are self-motivated
• You want to be part of a nimble, growing team of other subject-matter experts all working toward the same goals
• You have a working knowledge of ad-serving tools and measurement platforms
• You are an expert in PPC, along with PLAs and the GDN
• Love to dress casually but enjoy video calls
• Love working with a bunch of smart, geeky-but-cool people who are growing a great business
• Hate to be bored!

What you’ll do here as our PPC Expert includes the following…plus, other duties may be assigned as you grow with our company.

• Execute and manage digital paid media plans for PPC and display on a real-time bidding platform.
• Manage, review, and perform daily account responsibilities associated with Google Ads, Yahoo, Bing and other search platforms for a variety of clients.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics, as well as audience lists.
• Manage the creation of large keyword lists, and tie back to overall SEM strategy consistently.
• Provide creative copy suggestions and/or write ad and extension copy.
• Manage Display network placement lists on Google Ads and through other display & contextual advertising platforms.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
• Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
• Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. In this client-facing role, plan to suggest strategies and communicate performance and optimization efforts clients can understand.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Communication to team and management on project development, timelines, and results.
• Provide oversight and work closely with the other team members to meet client goals.
• Help plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Experience with Google Tag Manager needed; HTML, JavaScript a big plus.
• Support the media team with other marketing and media-related projects.

How do you Apply?

Contact us to find out more: