Programmatic Director – “Media First” Advertising Agency – $150,000 -$180,000 – US / Hybrid

The Programmatic Director leads the programmatic team that develops and executes hands-on keyboard campaigns across all programmatic channels - Display, Video, CTV, Audio and Native channels. The Director assists with campaign strategy across complex or large spend campaigns and is responsible for generating strategic insights while driving programmatic/digital learnings across the client’s campaigns. The Director assists all campaign activity and deliverables for the team, and facilitates the training and development of the team, as well as determines the Assistant Director’s/other team members’ assignments and bandwidth, distributing work as needed.

Role Responsibilities:

• Manage daily workflow and projects for all programmatic programs
• Direct and manage workflow across departments
• Expertise in DSP platforms (e.g., The Trade Desk, DV360)
• Collaborate with business development and other leads for new pitches
• Send bi-weekly programmatic newsletter to the agency
• Handle career development and annual reviews for programmatic team
• QA campaigns for accuracy before launch
• Review client deliverables for quality and viability
• Deep understanding of programmatic platforms and optimization best practices
• Lead communication with 3rd party vendors
• Provide excellent communication via phone, email, and direct contact
• Create and deliver client presentations
• Offer thought leadership to clients
• Conduct data analysis for performance improvement
• Identify new programmatic opportunities for clients
• Provide insights on technologies, partners, platforms, and creative opportunities
• Stay updated on industry trends impacting clients' business
• Well-versed in all aspects of campaign programs from concept to execution
• Report to CEO/COO and provide leadership/mentorship to the programmatic team

Requirements:

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Extensive experience in leading programmatic teams and managing hands-on keyboard campaigns across all programmatic channels (Display, Video, CTV, Audio, and Native).
• Proven track record of managing complex or large spend campaigns and generating strategic insights.
• Demonstrated ability to manage daily workflow and projects for all programmatic programs.
• Experience in directing and managing workflow across departments.
• Ability to determine team members' assignments and bandwidth, distributing work as needed.
• Expertise in DSP platforms, including but not limited to The Trade Desk and DV360.
• Experience in QA campaigns for accuracy before launch.
• Collaborate with business development and other leads for new pitches.
• Strong communication skills to handle career development, annual reviews, and training for the programmatic team.
• Excellent communication skills via phone, email, and direct contact.
• Experience in creating and delivering client presentations.
• Deep understanding of programmatic platforms and optimization best practices.
• Provide thought leadership to clients and offer insights on technologies, partners, platforms, and creative opportunities.
• Ability to conduct data analysis for performance improvement.
• Identify new programmatic opportunities for clients based on data insights.
• Stay updated on industry trends impacting clients' business.
• Well-versed in all aspects of campaign programs from concept to execution.
• Ability to provide leadership and mentorship to the programmatic team.