Programmatic Manager – Mid size agency, West Coast

This is an exciting opportunity to join an independent mid-size agency and help them to establish the in-house programmatic team!

What's in it for you?

• A wide diversity of clients from local to international brands
• Solid job security (never laid off a person even during covid)
• Great opportunity to enhance your skills and accelerate professional growth
• Entrepreneurial environment, and an excellent practice of building your own team, training new employees, sharing best practices, setting direction
• Competitive base (120k +, bonus)
• Fully remote or hybrid - West Coast

Attention: You MUST BE West Coast-based and have recent TTD experience

Job Description

Our team is looking for a Programmatic Manager. Working within programmatic platforms, this position will support the media team. Creating a programmatic strategy, optimizing campaigns, and reporting on campaign performance are all part of this process. A candidate with a complementary blend of business analysis, operations, and technical expertise would be ideal. Ideally, the candidate should be smart, self-motivated, and passionate about building and growing their career in media planning/buying.

Responsibilities:

• Develop and execute programmatic strategies and solutions for media planners and clients using various DSPs
• Analyze and optimize campaigns using DSP, ad server, and verification data
• Provide expert guidance on programmatic analysis, DSP capabilities, and audience targeting
• Monitor campaigns and implement performance optimizations
• Communicate campaign performance and strategies to clients
• Create and maintain client-facing dashboards and deliverables
• Identify and improve inefficiencies in current processes
• Troubleshoot data issues and discrepancies
• Generate analytic outputs for campaign measurement, planning, and analysis

Qualifications:

• A bachelor's degree in marketing/advertising or a related field (or equivalent experience) is required.
• 2-4 years of experience in digital analytics or media buying
• 2+ years of experience in programmatic space
• Strong understanding of digital processes and systems, including programmatic
• Advanced Excel skills (macros, pivot tables, formula integration)
• Must have the recent TradeDesk experience
• Experience with business intelligence platforms and analytics dashboards a plus
• Familiarity with verification technology (IAS, DoubleVerify) and application of verification metrics to evaluate media performance.

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