As we approach the end of another year, businesses across the data industry are gearing up for a fresh start in 2024. Strategic planning, especially when it comes…

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Senior Digital Analyst – Digital Marketing Agency – Pittsburgh (Hybrid)
Overview
Senior Digital Analyst – Digital Marketing Agency - Pittsburgh (Hybrid)
Overview: A leading Google partner who assist a diverse set of clients in achieving business growth through various digital marketing & analytics strategies such as conversion rate optimization, analytics migration, pay-per-click advertising, search engine optimization, social media advertising, campaign optimization, and other online marketing techniques.
Role Overview: Your day-to-day work involves data analysis, analytics review, forecasting, reporting and client meetings. You will collaborate with campaign and relationship managers to align on vision and develop analytics strategies which will ultimately place your clients on a path of digital maturity.
Responsibilities:
- Identify digital marketing strategies aimed at increasing customer conversion and retention.
- Identify areas of opportunity within client data and recommend strategic solutions
- Maintain client relationships and be their liaison throughout projects and tasks
- Implement analytics tracking requirements to measure digital performance accurately
- Create and maintain Looker Studio reports and dashboards
- 3+ years of experience with Google Analytics, Google Tag Manager and Looker Studio
- Creating performance dashboards via data visualization tools
- Ability to build out internal analytics procedures & workflows
- Understanding of which metrics and elements for tests to be designed around
- Creating and updating SEO migration reports
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