Senior Digital Analytics Strategist – $100-$140k plus benefits

Senior Digital Analytics Strategist – Remote, US – Award Winning Agency – $100-$140k plus benefits

This role requires in-depth web analytics strategy and web analytics solution design experience (NOT just analytics “implementation” experience, but analytics “strategy” experience). This role also requires expert-level knowledge of a wide variety of marketing technology platforms, with an emphasis on CDP.

Responsibilities:

• Lead stakeholder discussions and help clients to translate business objectives into website KPIs and goals
• Produce analytics measurement plans for all types of digital properties – from single-page applications, large multi-site platforms, to gaming and connected devices
• Lead technology & strategy solution engagements across multi-functional workstreams; customer data platform (CDP), data onboarding and activation, and analytics
• Work with our Solutions Architecture and Consulting team to advise on data and analytics technology topics
• Provide expert consulting services and thought leadership to clients and potential clients
• Collaborate with internal teams and vendor partners to develop solutions to meet client’s unique requirements, which include combinations of data, technology, partners, integrations and analytics
• Serve as client’s digital marketing ecosystem subject matter expert
• Manage and own multiple client relationships, serving as the subject matter expert for analytics
• Collaborate and guide cross functional teams through integration projects with competing priorities, several stakeholders, and tight timelines.
• Train clients on how to access and leverage their data to make informed decision

Experience Requirements:

• 4+ years of hands-on experience in analytics strategy and execution (flexible)
• 3+ years’ experience working at a digital agency or ad agency 
• A passion for using data to tell stories, understanding customer behavior, surfacing insights, and inform decisions
• Expert-level knowledge of digital analytics solutions and experience developing analytics measurement strategies
• Ability to communicate with technical resources
• Expert knowledge of digital analytics solutions including Google Analytics, Adobe Analytics, Amplitude and/or similar digital analytics platforms
• Experience with CDPs, such as Tealium, Segment, mParticle, Amperity, Adobe Experience Platform, Treasure Data
• Customer use case knowledge to proactively identify growth opportunities
• A solid understanding of marketing technologies

Pluses:

• Experience planning and conducting A/B tests and interpreting experiment results using platforms such as Optimizely, Google Optimize, AB Tasty, VWO, or similar
• Experience implementing analytics for native mobile apps and/or offline applications
• Experience with heat-mapping and/or session recording platforms such as Hotjar, FullStory, or similar
• Experience with analytics for data-driven personalization use cases

Salary:

• £100,000 – £140,000, Plus benefits