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Senior Director, Digital Activation – (Contract)


Consultancy firm in USA - Programmatic | Web analytics | DoubleVerify | Tableau

Location: New York Hourly rate: Dependent on experience Available to start immediately on a 6 months maternity cover. My Client is a data-driven marketing agency with expertise in media planning and buying, as well as shopper marketing and content activation services.

What experience skills are required for the Senior Director, Digital Activation:

  • 8-10 years’ experience, including a minimum of 5 years’ experience managing, mentoring, and nurturing a diverse team in a fast-paced organisation more junior talent 
  • Experience working with large data sets and understanding of methodologies for evaluating data
  • Technical and strategic understanding of programmatic display buying required, particularly in paid search and display 
  • Experience working with Ad Technology stacks and programmatic implementation processes 
  • Strong knowledge of marketing technologies & tools (Web analytics, tag management, ad servers, attribution) 
  • Strong analytical skills and understanding of ecommerce & retail KPI's 
  • Exceptional analytics skills, and confidence acting on marketing data and insights 
  • High level understanding of integrated media planning 
  • Understanding of the B2B marketing, experiences with this type of clients/or work on a B2B client a plus 
  • Google Analytics, YouTube and Facebook campaign setup knowledge - not mandatory, but an important plus 
  • Working knowledge of 3rd party verification tools, including DoubleVerify 
  • Hands-on experience with data visualisation tools, including Tableau

Senior Director, Digital Activation role will be the subject matter expert in the following:

  • Creating and driving best-in-class Programmatic media strategies that deliver against client objectives within search, display, social and video channels for assigned client 
  • Leading digital innovation and thought leadership 
  • Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms 
  • Working side by side with Tactical Planning team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective 
  • Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients 
  • Implementing Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.) 
  • Actively participating and helping to lead the integrated media planning
  • Leading communication of Programmatic’s tech/data needs with cross-functional partners (Product Management, Analytics, IT, etc.) to ensure seamless deployment of digital programmatic campaigns and effectively report results to all stakeholders
  • Tracking innovation within the industry, and evaluate and identify new partners and technology that will drive best-in-class channel strategies for Hearts and our clients
  • Managing and mentoring a team of Programmatic channel specialists, providing day-to-day guidance as well as career growth and development
  • Directing and managing external agency and vendor teams of 25+ 

How do You Apply?

If you are interested in applying for the Web Analyst consultant role, contact me on the phone +1 (737) 2567 409 or get in touch via email [email protected]

Who Are Digital Republic?

Digital Republic Recruitment has been created with the sole purpose of delivering dedicated web and digital analytics recruitment solutions across the UK. The Digital Republic Talent aims to use our in-depth web and digital analytics expertise to provide an unparalleled experience to anyone doing business with our passionate and motivated people. Check out the website on www.digitalrepublictalent.com. You can also find out more on Twitter and LinkedIn.

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