Senior Enablement Lead | GA4 | Analytics Consulting | Activation of Collection | Hybrid/ Central London – £60-75k+ bens

Our client, a UK based Analytics Consultancy who provide digital experience enablement services to our clients, are looking for a Senior Enablement Lead who shares our enthusiasm to support clients to build a single customer view and integrate that with customer activation platforms or other data platforms for analysis.

The Role — Senior Enablement Lead

The Enablement Lead role offers a unique opportunity to help prominent global organisations map out and implement their digital analytics and customer experience capabilities. You will have access to a highly experienced internal team and a broad pool of technical and strategic expertise. To succeed, you will need to enjoy managing complex projects and communicating a clear vision to decision-makers who may have less technical subject knowledge or may initially be sceptical. You will thrive in this position if you enjoy the freedom and responsibility of setting an agenda, developing client capabilities and taking ownership of successful delivery.

Responsibilities

You will report to the Head of Consulting, who will support you across client engagements and ensure you have access to the resources required to deliver successfully and accelerate your career development.

Your day-to-day responsibilities will include:

-Acting as the primary point of contact for clients and managing their workstreams
-Supporting services delivered through a combination of Google/ GA4 technologies
-Working across customer data platforms, email platforms, advertising networks and other digital experience technologies
-Ensuring client requirements are understood, documented and validated
-Using your experience to challenge, shape and improve client requirements
-Managing internal delivery teams and coordinating client stakeholders
-Ensuring projects are delivered accurately, efficiently and on time
-Identifying opportunities to expand client capabilities and increase the value of each engagement

Data Collection and Analytics Implementation responsibilities may include:

-Creating requirements documentation
-Managing the production of detailed implementation plans
-Coordinating internal teams responsible for configuring client technology stacks
-Managing the implementation process across internal and external teams
-Ensuring all stakeholders complete their responsibilities within agreed timescales
-Supporting development and quality assurance processes
-Ensuring QA is completed to a consistently high standard
-Managing the creation of segments, calculated metrics and reporting dashboards
-Ensuring reporting requirements are fully met
-Proactively helping clients improve data collection, governance and usage
-Maintaining high delivery standards and anticipating the next client requirement before it is raised

Data Activation, CRO and Personalisation responsibilities may include:

Research

-Managing or conducting analysis of client data
-Reviewing competitor activity and customer experiences
-Using UX research and AI-based customer experience evaluation tools
-Generating commercially relevant experimentation and personalisation ideas

Execution

-Scoping experiments and personalisation initiatives
-Developing ideas collaboratively with clients
-Briefing internal development teams
-Overseeing development, launch, monitoring and deactivation
-Managing timelines, requirements and dependencies

Evaluation

-Building experimentation results dashboards
-Applying the relevant audience and segment analysis
-Producing clear summaries, findings and recommended actions
-Translating results into practical business recommendations

Strategy

-Combining individual experiment results into broader strategic narratives
-Identifying patterns and long-term opportunities
-Presenting recommendations through quarterly or strategic client reviews
-Helping clients develop more mature experimentation and personalisation programmes

Essential Skills and Experience

Technical

-Five or more years of GA4 experience
-Extensive experience using Google Analytics administration and reporting functionality
-The ability to support client workstreams spanning both Data Collection and Data Activation
-Strong working knowledge of Google Workspace or Microsoft Office
-Confidence creating and managing spreadsheets, documentation and presentation decks

Personal

-Proactive by default
-Excellent verbal and written communication skills
-Strong presentation development and delivery capabilities
-Comfortable prioritising and triaging a substantial task list
-Enjoys working in a fast-paced and collaborative environment
-A good sense of humour

Whats in it for you/ Additional benefits include:

-5% Pension
-Discretionary Bonus Scheme
-Employee Rewards & Benefits/Discounts Programme
-Enhanced Maternity/Paternity/Family Leave
-Private Medical Cover
-Training & Development Budgets
-£5k Limit on Cycle to Work Scheme dmpgteam.com
-Flexibility in Working Hours/Location

How do you Apply?

If you are interested in applying for the Senior Enablement Lead ( GA4 ) role please do so via the link on this page or contact Digital Republic on the phone or email

Get in contact with Digital Republic Talent by sending a mail to [email protected]. Check out the website on www.digitalrepublictalent.com. You can also find our more on Linkedin, Instagram or Facebook