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Senior Paid Search Specialist – Growing Agency – Kansas City – $80,000-$90,000 + Bens


Our client is an expanding agency and looking for a Senior Paid Search Specialist to join their growing team in Kansas City Since the mid-eighties, our client has been a fiercely independent and is making great momentum. Their strengths include local and national media activations, creative development, insights and analytics, full-scale digital and video production, multicultural marketing, and PR. We’re headquartered in California, with people in 20+ states, and offices in many locations across the states. What unites our clients, customer across the country is a common drive—to pioneer new ways to push clients’ businesses forward and serve the communities we call home.

The Senior Paid Search Specialist job

This position is specifically for individuals living in the Kansas City Region. This is a hands-on position that requires knowledge of the best practices of paid search. This person will not just be functional on the day-to-day of the search platforms but also know how to strategically leverage them. The Senior Paid Search Specialist will be responsible for campaign set up and optimization across Google and Bing, as well as utilizing paid search tools such as the platform editors and Search Ads 360 to upload and amend paid search campaigns. In addition, they will be mentoring and training a team of search media specialists and coordinators with support from the manager and director.

What You'll Do: 

  • Manage the set-up and optimization of SEM campaigns across Google Ads and Microsoft Ads
  • Monitor reporting and deep dive into campaign analytics to find opportunities to maximize revenue and return on investment
  • Monitor search category trends and provide insights that guide our clients landing page strategy
  • Utilize test-driven marketing strategies to continuously improve marketing messaging, positioning, and budget optimization
  • Collaborate with cross-functional teams to develop and test new strategies
  • Engage with top industry partners (Google, Bing, etc.) and the latest ad products
  • Forecast revenue and pace for weekly, monthly, and quarterly goals by product and campaign
  • Act as the main point of contact for the client, internal departments, and third-party providers; guided by the Paid Search Manager, you will spearhead collaboration, facilitate discussions, planning, and project management
  • Help implement and understand the bidding strategies and goals for client campaigns
  • Attend weekly meetings, ready to give updates on KPIs, performance, launches, traffic changes and other details on assigned clients
  • Responsible for helping manage the team tasks in Asana, based on notes from team meetings and conversations with the search specialist, Manager or Director
  • Develop and deliver presentations, point of views, business cases, and performance reports
  • Able to present search campaign results to internal and external client teams, explaining performance and providing recommendations for improvement
  • Provide proactive mentorship of Search Specialists’ supporting accounts; effectively communicating task execution and timeline requirements, strategic guidance, and constructive feedback to aid in their growth in their core functional areas or responsibilities
  • Active monitoring and sharing of industry news, online marketing trends, industry tools, and internal cross-team key learnings
  • Meet with the Search manager on at least a quarterly basis to set goals and take on projects for personal growth and wider departmental development

About You:

  • You have 4+ years experience managing and executing paid search media campaigns across Google/Bing platforms
  • You have a good knowledge in all search platforms and have planned and placed many paid search media buys in excess of $1 million annually
  • You have a strong understanding of best practices across Google and Bing
  • You possess exceptional verbal, written, and presentational skill
  • You are able to work independently and collaboratively with remote team members
  • You are flexible and have proven ability to perform in a fast-paced environment with concurrent and competing deadlines
  • You have a Bachelor’s degree
  • You have experience in the automotive industry and/or with franchises is preferred
  • You have a passion for and understand how the different media channels work together in a campaign
  • You are meticulous, conscientious, and work with a sense of urgency
  • You have a good understanding of all digital media disciplines
  • You thrive in a client-centric environment
  • You have superior organizational skills and are attentive to details
  • You are able to mentor and train search specialists in paid search best practice, with guidance from the manager and director
  • Due to the high volume of applications we receive, we are unable to provide an individual response to every candidate.

How do you Apply?

If you are interested in applying for the Senior Account Manager role please do so via the link on this page or contact Digital Republic on the phone or email.

Contact us to find out more:

Get in contact with Digital Republic Talent by sending an email to [email protected]. Check our Job Vacancies page for more job opportunities. You can also find more on Linkedin, Instagram or Facebook.

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