The rapid adoption of omnichannel marketing executed through programmatic media buying has brought the challenges of brand safety, ad fraud, and viewability into sharp relief, but sometimes for...
Private: News in Data-Driven Digital
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The Secret to Making It In The Digital Sales World: The Human Touch
Successful B2B sales teams strike the human-digital balance customers want in three core areas: speed, transparency, and expertise. The CEO of a large industrial company recently posed a…
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Travelling on Data: How Data Analytics Is Transforming The Travel Industry
Most organizations today are making heavy investments in data analytics, strategy, and data-driven solutions. Why? Because data enables them to identify opportunities to optimize operations, processes, and functions….
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‘Dramatically Different Now Than A Year Ago’: Programmatic Buying For Digital Billboards Is Growing
It has become easier to buy ads programmatically for digital billboards and other out-of-home ads over the past year, thanks to more widely available programmatically enabled digital screens….
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Embracing Predictive Analytics In The Fourth Industrial Revolution
Originally published by Nick Ismail Bernard Marr, the strategic business and technology advisor, discusses with Information Age how organisations can embrace predictive analytics and thrive in the fourth…
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New Adobe Survey: Evolving Market for Voice Applications
Surveys are rarely a perfect distillation of technology’s role in society but a new survey conducted by Adobe Analytics does contain some revelatory clues about voice-controlled devices and applications that…
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Top Tips On Your Job Hunt
Sometimes it is hard for recruiters to comprehend but searching for a new job can be one of the trickiest decisions you will ever make. It is up…
