Marketing sector needs to improve at using analytics, research says By Rachael Power31 August 2016, 12:12 p.m. (c)iStock.com/Tsyhun While just last week we reported the use of analytics is...
Private: News in Data-Driven Digital
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Why mobile analytics is overtaking web analytics
Why mobile analytics is overtaking web analytics By Alon Even20 May 2014, 00:12 a.m. “Mobile has won” – Eric Schmidt, Google Executive Chairman Mobile Take-Off As the mobile…
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Why marketers need to see beyond click-through-rate
Why marketers need to see beyond click-through-rate By Sean Cotton 09 November 2016, 09:09 a.m (c)iStock/Geber86 Using click-through rate (CTR) as your primary digital campaign metric is like using…
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Assessing the impact of poor data on retail: The 1-10-100 rule
With the holidays upon us, it’s more important than ever to ensure your customer deliveries and communications are up to snuff. Columnist Tom Mucklow explains why keeping your…
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Achieve big testing wins by analyzing results by device type
Achieve big testing wins by analyzing results by device type Responsive design sites utilize the same HTML for users, regardless of device — but that doesn’t mean that…
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Brexit: EU leaders agree to move talks to next stage
Brexit: EU leaders agree to move talks to next stage Image copyrightREUTERSImage captionDonald Tusk has given the green light to the next phase of talks EU leaders have…
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State of the art methods for measuring mobile and digital marketing
State-of-the-art methods for measuring mobile and digital marketing Columnist Aaron Strout sits down with Chuck Hemann, a senior analytics lead at his company, to discuss best practices for…
