Why marketers should consider using embedded analytics By Tom Cahill 15 August 2016, 10:10 a.m. (c)iStock.com/Rawpixel Ltd Effective customer relationships are driven by familiarity and empathy. But brands will...
Private: News in Data-Driven Digital
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Measuring how offline marketing drives website traffic: The fundamentals
Measuring how offline marketing drives website traffic: The fundamentals Looking to track your offline marketing campaigns? Contributor John Lincoln walks you through the process and the tools you’ll…
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Marketing sector needs to improve at using analytics, research says
Marketing sector needs to improve at using analytics, research says By Rachael Power31 August 2016, 12:12 p.m. (c)iStock.com/Tsyhun While just last week we reported the use of analytics is…
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Why mobile analytics is overtaking web analytics
Why mobile analytics is overtaking web analytics By Alon Even20 May 2014, 00:12 a.m. “Mobile has won” – Eric Schmidt, Google Executive Chairman Mobile Take-Off As the mobile…
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Why marketers need to see beyond click-through-rate
Why marketers need to see beyond click-through-rate By Sean Cotton 09 November 2016, 09:09 a.m (c)iStock/Geber86 Using click-through rate (CTR) as your primary digital campaign metric is like using…
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Assessing the impact of poor data on retail: The 1-10-100 rule
With the holidays upon us, it’s more important than ever to ensure your customer deliveries and communications are up to snuff. Columnist Tom Mucklow explains why keeping your…
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Achieve big testing wins by analyzing results by device type
Achieve big testing wins by analyzing results by device type Responsive design sites utilize the same HTML for users, regardless of device — but that doesn’t mean that…
