Bounce rate: Important metric or junk data? For a lot of organizations, bounce rate is a meaningless part of reported KPIs. Contributor Alan K’necht explains how you can...
Private: News in Data-Driven Digital
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Google faces mass legal action in UK over data snooping
Google faces mass legal action in UK over data snooping By Jane WakefieldTechnology reporter Image copyrightGETTY IMAGESImage captionGoogle faces its first mass legal action in the UK Google…
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Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update
Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update A new Google Analytics cookie is designed to keep ad tracking from Safari intact for AdWords campaigns….
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Brexit: UK divorce bill offer worth up to 50bn euros
Brexit: UK divorce bill offer worth up to 50bn euros Image copyrightGETTY IMAGESImage captionThe amount of money the UK will pay as part of Brexit has been one…
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Salesforce announces data integrations with Google Analytics 360
Salesforce announces data integrations with Google Analytics 360 A new partnership helps marketers connect online and offline data and create audiences for ad targeting. Ginny Marvin on November 7,…
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Unlock the power of 1st and 3rd party data
Unlock the power of 1st and 3rd party data First-party data is a marketer’s most valuable data asset, but effective marketing strategies require more. Digital Marketing Depot on…
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Strengths and limits of analytically driven advice
Strengths and limits of analytically driven advice Our data allow us to assess what has happened, predict what will happen next and then advise us as to how…
