10 Questions to Ask When Collecting Customer Data Kim Lachance Shandrow Image credit: ed_needs_a_bicycle | Flickr When your customers disclose their personal and financial information to you, they’re taking a leap...
Private: News in Data-Driven Digital
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Adobe launches Launch, its next-gen tag management platform
The new offering lets third-party tool makers integrate their own features into the open platform. Barry Levine on November 9, 2017 at 5:12 pm Adobe is out this week…
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The SEO ‘do more with less’ cookbook
How do you get the most out of your SEO program with limited resources? Columnist Bobby Lyons outlines his strategy for using analytics data to find areas of…
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First UK interest rate rise in 10 years
By Ben MorrisBusiness Reporter Image copyrightPAImage captionGovernor Mark Carney said banks should pass on the rate rise to savers For the first time in more than 10 years…
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4 steps to enhancing the customer experience with social media Social media marketing isn’t just about winning followers. Columnist Alison Zeringue shares tips for improving customer service and delighting consumers publicly through your social channels.
4 steps to enhancing the customer experience with social media Social media marketing isn’t just about winning followers. Columnist Alison Zeringue shares tips for improving customer service and…
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The age of analytics democratization
The age of analytics democratization How many people in your organization are reaping the benefits of data? Contributor Jeff Allen says if it’s not everyone, you may need…
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Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages
As more site owners have adopted AMP for speeding up mobile pages, measurement has lagged. That’s quickly changing. A visitor who went to an AMP-enabled page and a non-AMP page…
