Apple and Disney are diving into streaming TV, and they’re positioning it as a gateway for consumers to discover and stick with their varied product portfolios. Yesterday (10...
Private: News in Data-Driven Digital
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M&M’s Pours £1.4m Into Digital To Push New Chocolate Bar Range In UK
M&M’s has launched a £1.4m digital campaign to push its latest venture – a chocolate bar version of its colourful ‘m’ printed chocolates. Link to the campaign: https://bit.ly/2kKZhqX…
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Programmatic Lessons For The OOH Industry
Originally posted by MediaCom programmatic director Ben Whall Digital out of home (DOOH) has long been identified as the next channel set to go through a programmatically powered…
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Why The Fall Is The Best Time To Plan Your Next Career Move?
While most people wait until January to create new habits and make resolutions, the fall is a much more natural time to plot and plan your next career…
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‘Digital Divide’ Will Worsen Inequalities, Without Better Global Cooperation
Inequality will worsen unless the so-called “digital divide” – the gap between under-connected and highly digitalized countries – is not addressed, warns a new report released on Wednesday…
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Detecting Bad Actors Via Behavioural Analytics
Originally posted by Financier Worldwide Magazine When used to detect bad actors in the workplace, behavioural analytics can go some way toward assisting companies to establish the who,…
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Should Brands In-house Programmatic?
The increasing maturity of the programmatic market has been a significant digital growth driver across the world. Nowhere is this truer than in Asia-Pacific. With global digital spend…
