New analysis by Forward Role highlights the gender disparity in the tech industry and offers insights into why it is still male-dominated and how educators and employers can...
Private: News in Data-Driven Digital
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Why You Need a Data Layer for Web Analytics Implementation Success
A data layer is a JavaScript data structure (typically an object or an array of objects) within the website rendered code that, ideally, holds all of the data…
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Would You Replace Your Boss With A Robot?
Almost a quarter of UK workers would rather work for a robot than their current boss, showing that we’re becoming more and more open to the idea of…
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The ‘End of Digital Marketing’?
Our industry throws around terms such as ‘marketing’ and ‘digital’ and ‘communications’ with an abandon that is truly reckless. Let’s be more precise to be more effective. A…
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UK’s Gender Pay Gap Shrinking, But Only Slightly
Breaking news! The gender pay gap is shrinking. A new study from Glassdoor’s Economic Research team, Progress on the Gender Pay Gap: 2019, reveals that although significant pay gaps…
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Facebook’s New Currency Libra – How Will It Impact Digital Commerce?
Facebook’s new currency, Libra, was launched last month to much fanfare. Subject to regulatory approval, it is due to come online in the first half of 2020. There…
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Analytics and UX: Understanding The Story Behind The Data
When is the last time you told a lie? How often do you say one thing, but do another? Do you think your search history matches who you…
