Double-digit growth will push digital advertising spend in the UK above £15bn in 2019, according to fresh forecasts from Barclays. The bank predicts that marketers will spend more...
Private: News in Data-Driven Digital
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9 Highlights From International Women’s Day
State Street’s Fearless Girl has come to be a symbol for International Women’s Day For the week surrounding International Women’s Day, women’s issues get extra attention. At the…
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Generation X — Not Millennials — Is Changing The Nature of Work
The generation that is quickly occupying the majority of business leadership roles is one that’s grown up playing video games, spends the most time shopping online, and uses…
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Using Data Analytics to Prevent, Not Just Report
Originally posted by Bill Schmarzo, CTO, IoT & Analytics Hitachi Vantara. I recently had another client conversation about optimizing their data warehouse and Business Intelligence (BI) environment. The client…
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Digital Twins Beginning To Enter The Mainstream
According to Gartner, 75% of organisations implementing the IoT already use digital twins or plan to within a year. The digital twin… what is it? As the name…
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Major Milestone: Digital Ad Spending Will Pass Non-Digital This Year
Everyone knew this point was coming. They just didn’t know when. Now we know when: Right now. In 2019, predicts a new forecast from eMarketer, the digital research firm,…
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Nine Tips For Managing Millennials
Shutterstock By 2025 millennials (the generation born between 1980 and 2000) will make up 75% of the world’s working population. While it is important not to generalize too…