Analyse, report, repeat: Here’s what you need to be tracking By Kathleen Lavallee 10 August 2017, 10:10 a.m. When your boss asks you how the online marketing efforts are...
Private: News in Data-Driven Digital
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RIP A/B Testing A/B Testing has been the default approach to optimize pages for conversions, but now newer technologies present faster ways to drive uplift.
RIP A/B Testing A/B Testing has been the default approach to optimize pages for conversions, but now newer technologies present faster ways to drive uplift. Sponsored Content: Sentient…
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Journey analytics show the customer experience through a different lens
Journey analytics show the customer experience through a different lens By Fabrice Martin –26 February 2018, 11:11 a.m. Marketing directors can’t make decisions in a vacuum. They need…
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GDPR news: UK firms are spending £1.3m to comply with GDPR
GDPR news: UK firms are spending £1.3m to comply with GDPR SHARE TWITTER LINKEDIN FACEBOOK GOOGLE+ Joe Curtis, IT ProNEWS 19 Feb, 2018 Businesses believe improved customer trust is…
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Testing Tealium’s Dynamic Data Layer Management (Product Data into Google and Adobe, Part II)
Testing Tealium’s Dynamic Data Layer Management (Product Data into Google and Adobe, Part II) November 14, 2017 by Lukas Oldenburg 0 Comments The more product data, the more work for…
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Testing Tealium’s Dynamic Data Layer Management (Product Data into Google and Adobe, Part II)
November 14, 2017 by Lukas Oldenburg 0 Comments The more product data, the more work for developers, the heavier your Data Layer. Tealium’s “Dynamic Data Layer Management” promises to ban at…
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What General Data Protection Regulation means for your business
What General Data Protection Regulation means for your business The new General Data Protection Regulation (GDPR) will come into play in May 2018, and you need to start…
