The price is right? Let the data answer that Contributor David Dowhan says now that programmatic advertisers have nailed audience targeting, it’s time to apply the same array...
Private: News in Data-Driven Digital
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European Commission issues GDPR guidance to EU member states
European Commission issues GDPR guidance to EU member states The EC has also provided 1.7 million euros for oversight and training. Robin Kurzer on January 29, 2018 at 8:38…
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Facebook CFO David Wehner says it will be GDPR compliant, active user numbers may be affected
Wehner told an investor meeting Wednesday that the social media giant has a process for requesting EU user consent. Robin Kurzer on March 2, 2018 at 9:07 am Facebook…
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Analyse, report, repeat: Here’s what you need to be tracking
Analyse, report, repeat: Here’s what you need to be tracking By Kathleen Lavallee 10 August 2017, 10:10 a.m. When your boss asks you how the online marketing efforts are…
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RIP A/B Testing A/B Testing has been the default approach to optimize pages for conversions, but now newer technologies present faster ways to drive uplift.
RIP A/B Testing A/B Testing has been the default approach to optimize pages for conversions, but now newer technologies present faster ways to drive uplift. Sponsored Content: Sentient…
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Journey analytics show the customer experience through a different lens
Journey analytics show the customer experience through a different lens By Fabrice Martin –26 February 2018, 11:11 a.m. Marketing directors can’t make decisions in a vacuum. They need…
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GDPR news: UK firms are spending £1.3m to comply with GDPR
GDPR news: UK firms are spending £1.3m to comply with GDPR SHARE TWITTER LINKEDIN FACEBOOK GOOGLE+ Joe Curtis, IT ProNEWS 19 Feb, 2018 Businesses believe improved customer trust is…
