As consumers navigated through the ‘first wave’ of Covid-19, the world had a glimpse of a near-future – where technology doesn’t just improve the infrastructure our lives revolve...
Private: News in Data-Driven Digital
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Why Consumer Behaviour Has Reached 2030 Levels
Wars and pandemics change the world and shift the course of history. The Black Death killed half the population of Europe in the 14th century. But the plague…
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How Adidas’ Push Into Dynamic Digital Creative Helped Soften Blow Of Poor Sales
Despite store closures and lost sponsorship deals causing sales to nosedive, a big push into dynamic digital creative has helped lessen the blow for Adidas, which has seen…
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‘You Get 2 Seconds To Engage Consumers Online’: Mars Neuroscientist Shares Key Findings
Mars shares key findings from one of the largest, on-going neuroscience studies in the world. The problem is marketers may not like the results. Have we got your…
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How Is Cloud Powering The Telemedicine Era Which Is Upon Us?
Let’s imagine that the world was in the midst of a marathon race. Suddenly, the rules change. The race is now a sprint and we must adapt, whether…
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What Should Marketers Do In A Global Recession?
Thanks to the shockwaves of Covid-19, most global markets are in or hurtling towards, an economic recession. In the face of one of the most trying financial eras…
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A Digital Revolution Is Changing The Airline Industry
The airline industry is battling to recover from the impact of the pandemic. One way it can be more efficient is increasing the technology it uses. Aviation is…
