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UK & Germany Digital Market Salary Survey – Q3 2020

Digital Republic Recruitment offers clients and candidates across the United Kingdom and Germany an unparalleled insight into the digital recruitment marketplace. As the thought leaders in the data-driven digital recruitment sphere, we have produced a comprehensive overview of digital market salary trends in London and Berlin to understand how the coronavirus crisis has impacted the digital practitioners’ remuneration in Q3.

Our salary survey is based on a combination of internal and industry data and it presents both permanent and contract salary statistics and historical trends across the digital sub-sectors which include digital / product analytics, optimisation, programmatic, data science and cloud computing.

The main insights of the digital practitioners’ remuneration in Q3 are as follows:

  • Despite the economy showing signs of improvement in the labour market conditions and an expected upward trend on the average wage, the permanent salaries across all digital sub-sectors remained pretty much the same or even decreased compared to Q2, especially at an Executive (0-2 years of experience) and Senior Executive level (2-4 years of experience).
  • However, interestingly enough, Managers and Heads of experienced a modest 4% – 7% increase in their remuneration. The trend was most prevalent in the digital analytics market. This perhaps could be explained that senior practitioners’ contribution to the overall organisational strategy is deemed to be more valuable, especially given the uncertain climate.
  • With lockdown eases and a slight economic recovery, it also appears that the demand for temporary workforce increased significantly over the last three months. Businesses tend to utilise temporary employees to start to build back after the coronavirus crisis and, therefore, contract staff seems to be in particular demand, as it provides organisations with short-term access to key skills.
  • In general, the biggest differences in salaries between London and Berlin tend to appear in the programmatic market (27% – 46% higher). This might be explained by the extremely saturated market and considerably higher tax rates in Germany.

1. Digital Analytics, Permanent

2. Product Analytics, Permanent

3. Programmatic, Permanent

4. Cloud Computing, Permanent

5. Data Science, Permanent

6. Digital Analytics, Contract

7. CRO, Contract

8. Digital Implementation, Contract

9. Programmatic, Contract

10. Data Science, Contract

11. Cloud Computing, Contract

If you wish to discuss digital salary survey and/or recruitment trends further or would like to find more about the relevant job opportunities or register a vacancy contact us on +44 203 637 3331 or email us on [email protected] and one of our digital recruitment experts will reply within 24 hours.