Customer Journey Specialist – Central London/ Hybrid – Analytics Consultancy/ Retailer – 55-75k+ bens

About the client

Our client is a specialist digital experience consultancy helping enterprise organisations maximise the return on their data and marketing technology investments. Working with many of the world's leading brands, the consultancy delivers strategy, implementation and enablement services across Customer Data Platforms (CDPs), Marketing Automation, Digital Analytics, Personalisation, Conversion Rate Optimisation (CRO) and Customer Journey Orchestration.

Working across the Adobe Experience Cloud ecosystem and other enterprise MarTech platforms, the consultancy helps organisations create data-driven, personalised customer experiences that improve customer engagement and commercial performance.

The Role

My client is looking for a Customer Journey Specialist to design, build and deliver customer journeys and marketing campaigns using ideally Adobe Journey Optimizer (AJO).

This is a hands-on delivery role suited to someone who enjoys building high-quality customer communications and automated journeys. You'll work closely with marketing, CRM, CDP and analytics teams to translate campaign requirements into scalable, personalised customer experiences across email and other digital channels.

You'll be responsible for ensuring journeys are accurately configured, thoroughly tested and successfully deployed while following established governance, campaign and quality assurance processes.

Responsibilities

-Design, configure and build customer journeys within Adobe Journey Optimizer (AJO).
-Build and execute BAU marketing campaigns from initial requirements through to deployment.
-Configure journey entry criteria, audience selection, decision logic, activities, exits and scheduling.
-Build and configure email communications using AJO's email designer or HTML templates.
-Upload, edit and manage HTML email templates where required.
-Configure campaign content, subject lines, preheaders and email settings.
-Produce and distribute proof emails for stakeholder review and approval.
-Build campaigns using reusable content components including:

- Content Fragments
- Content Blocks
- Reusable Templates

Perform comprehensive campaign testing prior to launch, including:

-Audience validation
-Personalisation testing
-Dynamic content validation
-Journey flow testing
-Link testing
-Email rendering checks

-Publish, monitor and support live customer journeys.
-Work closely with marketing stakeholders to translate campaign briefs into effective customer journeys.
-Support continuous optimisation of campaign delivery and customer engagement.
-Maintain documentation and follow established campaign governance and release processes.

What Success Looks Like

-High-quality customer journeys delivered accurately and on time.
-Well-tested campaigns with minimal production issues.
-Efficient use of reusable content to improve campaign consistency and speed.
-Strong collaboration with marketing, analytics and technical teams.
-Reliable campaign execution that improves customer engagement and supports wider marketing objectives.

Skills & Experience

Essential

-Hands-on experience using Adobe Journey Optimizer (AJO) or a comparable enterprise journey orchestration platform.
-Experience building customer journeys from end to end.
-Strong understanding of:

-Journey configuration
-Audience selection
-Journey activities
-Campaign publishing
-Monitoring and optimisation

-Experience using enterprise email design tools.
-Ability to build emails using drag-and-drop editors and HTML templates.
-Experience configuring email content and producing test/proof emails.
-Understanding of reusable content principles including:

-Content Fragments
-Content Blocks
-Reusable Templates

-Strong campaign QA and testing experience.
-Understanding of customer profile attributes and basic personalisation techniques.
-Ability to work within structured campaign delivery processes.
-Strong communication skills with the ability to translate marketing requirements into technical campaign builds.

Desirable

-Adobe Journey Optimizer Business Practitioner Certification.
-Adobe Journey Optimizer Developer Certification.
-Experience working with Adobe Real-Time CDP.
-Understanding of Adobe Experience Platform (AEP).
-Experience delivering campaigns across enterprise retail, grocery or consumer organisations.
-Knowledge of email best practice including deliverability, accessibility and responsive design.
-Exposure to Adobe Analytics or other digital analytics platforms.

How do you Apply?

If you are interested in applying for the Customer Journey Specialist role please do so via the link on this page or contact Digital Republic on the phone or email. Get in contact with Digital Republic Talent by sending a mail to [email protected]. Check out the website on www.digitalrepublictalent.com. You can also find our more on Linkedin, Instagram or Facebook