This article was extracted as a summary from the full academic research paper into Assessment Strategies that Reduce First-Year Attrition. You can access and read the full research…
Expertise & Innovation Specialist – Media & Analytics Consultancy – US (Remote)
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Overview
Company Overview
My client is a global data-driven business helping brands collect, analyze and activate their data across paid, earned and owned channels to increase their marketing ROI and improve customer acquisition and retention. They work in a truly consultative fashion with their clients and their successful campaigns are guided by a deep understanding of the client’s business and rooted in research.
Role Overview
You will be supporting all aspects of delivery done by the consultants for the data-led engagements to a diverse range of clients. These engagements are driven by client objectives related to data collection, customer acquisition, conversion optimization, and digital strategy.vYou will validate technical deliverables to internal & external stakeholders so you will need to have a strong understanding of the fundamentals of web analytics, adtech and martech.
Responsibilities
- Support the wider team in their day-to-day delivery, by ensuring the technical integrity of deliverables and answering technical questions
- Be the link between Engineering and Consulting teams in projects which require their collaboration
- Research and distribute new industry information
- Solve the technical challenges with hands-on involvement when required, whether it’s about implementing a complex JavaScript code for personalization, coming up with the SQL query for an advanced analysis or building a Jupyter notebook to run an ML algorithm on a dataset to create customer segments for activation
Experience Required
- 3-5 years of experience in web analytics, adtech & martech implementation design and deployment, with hands-on tag management skills
- Hands-on experience with at least one of the following: conversion rate optimization, performance marketing, attribution modelling, visitor/customer Segmentation
- Experience in Cloud-based development projects is a plus
- Experience in statistical analysis and machine learning is a plus
How do I apply?
If you are interested in applying for this role register now via the link on this page or contact Digital Republic on the phone (0203-637-3331) or email [email protected]
Who are Digital Republic?
Digital Republic Recruitment has been created with the sole purpose of delivering dedicated web and digital analytics recruitment solutions across the UK, Germany and US. The Republic aims to use our in-depth web and digital analytics expertise to provide an unparalleled experience to anyone doing business with our passionate and motivated people. You can also find out more on Twitter and LinkedIn
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