Test Owner – Personalisation / Test & Learn – Global Analytics Consultancy – London / Hybrid – up to £80,000 + Benefits

We hare supporting a highly experienced global analytics consultancy delivering real, measurable value for its clients. The business has achieved 30% year-on-year growth for the last three years and continues to expand across the UK, Europe, the US and Australia. They work with highly reputable organisations, consistently punching above their weight, and are recognised for their technical expertise, delivery speed, and honest approach to consulting.

Role Purpose

Lead the identification, prioritisation, design and execution of high-value personalisation tests across digital channels. The Test Owner is accountable for turning customer insight into measurable commercial outcomes, ensuring tests are statistically robust, operationally scalable and aligned to revenue growth objectives.

Key Responsibilities

• Identify and prioritise high-value personalisation opportunities across email, push and digital touchpoints.
• Use customer, loyalty, behavioural and journey data to build and maintain a prioritised testing roadmap.
• Size opportunities and estimate commercial impact using CJA or equivalent platforms.
• Define clear hypotheses, success metrics, control groups and measurement approaches for every test.
• Apply MDE principles to determine sample size, audience requirements and test duration.
• Manage audience overlap and ensure channel activity does not compromise test validity.
• Partner with Data & Targeting, Martech and Business teams to execute tests effectively.
• Drive continuous improvements in segmentation, targeting, decisioning and personalisation processes.
• Ensure learnings are captured, socialised and reused across future testing activity.
• Monitor industry trends, retailer best practice and AI-driven personalisation opportunities.

Required Experience

• Test & Learn, Personalisation, CRM or Digital Optimisation experience.
• Strong understanding of experimentation principles and statistical measurement.
• Experience translating customer insights into commercially valuable tests.
• Stakeholder management across business and technical teams.
• Experience working in agile delivery environments.

Preferred Technical Skills

• Adobe Experience Platform (AEP).
• Adobe Real-Time CDP or equivalent
• Adobe Journey Optimizer or equivalent orchestration tool
• Adobe Analytics or Customer Journey Analytics.
• Audience segmentation and campaign targeting.
• SQL and data analysis knowledge is desirable.

Success Measures

• Incremental revenue generated from testing.
• Percentage of statistically valid tests.
• Number of winning tests scaled into BAU activity.
• Reduction in test cycle time and operational inefficiencies.
• Quality and reuse of test learnings.

How do you Apply?

If you are interested in applying for the Test Owner role please do so via the link on this page or contact Digital Republic on the phone or email. Get in contact with Digital Republic Talent by sending a mail to [email protected]. Check out the website on www.digitalrepublictalent.com. You can also find our more on Linkedin, Instagram or Facebook