In the fast-paced realm of advertising, where digital landscapes have become the new battlegrounds for brands vying for consumer attention, the figures speak volumes. According to recent data…
- To support the delivery of the digital measurement across all appropriate digital assets including desktop/ mobile websites, mobile and tablet applications.
- Implementation of tagging to support digital measurement and ongoing testing, development and maintenance of these tags.
- Identify business KPI's, analytical needs and align this to the digital tracking and measurement requirements.
- Liaise and communicate with appropriate technical teams when required to support the delivery of digital measurement.
- Design and develop digital measurement reports as required by the business.
- Deliver insights on customer behaviour on our website via Adobe Analytics.
- Experience of analytics implementation projects with Adobe Analytics/ Omniture
- A strong understanding of Tag Management software with Adobe DTM
- Experience of traditional/ big data database languages such as SQL, Hive, Impala, and Redshift is preferable.
- Excellent communication skills.
- Commercially minded and experienced in translating data into value-adding information.
- Highly numerate with strong commercial acumen.
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