Marketing Audience Consultant – Customer Data Platforms- Consulting/ Retail – Hybrid/ London – 55-75k+ bens

The Opportunity

A specialist digital consultancy is looking for an experienced Marketing Audience Consultant to join its growing client delivery team.
The consultancy works with enterprise organisations to help them maximise the value of their customer data and marketing technology investments, delivering solutions across Customer Data Platforms (CDPs), Marketing Automation, Digital Analytics, Personalisation and other enterprise MarTech capabilities.

This is a hands-on consulting role focused on the design, creation and activation of sophisticated customer audiences within Adobe Real-Time CDP (RTCDP).

About You

You'll enjoy working at the intersection of customer data, marketing and technology, turning complex datasets and business requirements into practical audience strategies.

You'll be comfortable working with CDP and understanding how identity, consent, schemas and governance affect the audiences available to marketers.
You'll combine strong technical understanding with the communication skills needed to work directly with marketing, analytics and technical stakeholders. You'll also take a structured approach to audience design, focusing on creating scalable and reusable solutions rather than one-off segments.

You'll be proactive, organised and quality-focused, with an interest in helping enterprise organisations make better use of customer data to deliver more relevant and personalised experiences.

What You'll Be Doing

-Build and maintain customer audiences within Adobe Real-Time CDP (RTCDP)
-Design scalable and reusable audience logic rather than relying on one-off audience definitions.
-Understand how customer data is unified across multiple systems using identity resolution, primary identifiers and supplemental IDs.
-Build audiences using well-governed datasets while adhering to:

-Identity resolution rules
-Data joins
-Consent management
-Data Usage Labelling & Enforcement (DULE)

-Work with established schemas, taxonomies and data models to ensure audiences remain scalable and maintainable.
-Manage multiple overlapping audience strategies across complex enterprise environments.
-Translate marketing requirements into practical audience solutions and advise stakeholders on appropriate segmentation approaches.
-Collaborate with analytics teams to identify valuable behavioural and commercial sub-audiences.
-Support the activation of audiences across multiple marketing channels and destinations.
-Validate and test audience definitions to ensure accuracy and quality.
-Support the ongoing optimisation of audience strategies and segmentation.
-Document audience logic and contribute to audience governance and best practices.

What We're Looking For

-Hands-on experience building audiences using CDP tools like Adobe Real-Time CDP (RTCDP),Salesforce Marketing Cloud,Braze,Iterable,Bloomreach, Oracle, Treasure, Twillo,mParticle, Segment, Ometria or Tealium
-Strong understanding of customer identity resolution and profile unification.
-Experience working with:

-Identity stitching
-Join rules
-Consent frameworks
-Data governance
-DULE or equivalent data governance models

-Good understanding of customer data schemas and taxonomy design.
-Experience creating scalable, modular and reusable audience structures.
-Confidence managing large volumes of overlapping customer audiences.
-Strong stakeholder communication and requirements-gathering skills.
-Ability to translate marketing objectives into practical audience and segmentation solutions.
-Experience working within cross-functional teams spanning analytics, CRM, engineering and marketing.

Desirable Experience

-Experience within retail, grocery, fashion or other large-scale consumer environments.
-Experience with digital analytics platforms such as:

-Adobe Analytics
-Google Analytics 4 (GA4)
-Amplitude

-Ability to identify behavioural and commercial sub-segments using analytics data.
-Understanding of omnichannel customer journeys and customer lifecycle marketing.
-Knowledge of marketing activation platforms and destination connectors.
-Broader experience with Adobe Experience Platform (AEP).
-Experience working with enterprise CDPs and complex customer data environments.

What Success Looks Like
-High-quality, reusable audience designs that reduce duplication and improve campaign delivery speed.
-Well-governed audiences aligned with enterprise identity, consent and data governance frameworks.
-Accurate audience segmentation that can be confidently activated across marketing channels.
-Effective collaboration between marketing, analytics and technical stakeholders.
-Audience strategies that improve campaign targeting, personalisation and customer relevance.
-Continuous improvement of segmentation through insight-led analysis, testing and optimisation.

How do you Apply?
If you are interested in applying for the Marketing Audience Consultant role please do so via the link on this page or contact Digital Republic on the phone or email. Get in contact with Digital Republic Talent by sending a mail to [email protected]. Check out the website on www.digitalrepublictalent.com. You can also find our more on Linkedin, Instagram or Facebook