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Senior Digital Analyst – Digital Intelligence Agency – Google Analytics, Google Tag Manager – Basel, Switzerland – 80,000 – 120,000 CHF + 15% Bonus & Benefits
Overview
About the company
Senior Digital Analyst is required for our client, who is an Omni-Channel Analytics and Digital Marketing Optimisation Agency, which focuses on three major areas: analytics, insight and attribution. Located near the historic centre of picturesque Basel, young, dynamic and a quickly growing company is one of the leading Swiss providers of Digital Analytics services. Being the only Google Analytics Certified Partner in northwestern Switzerland, the agency enables data-driven business decisions and optimises marketing investments and digital channels. By bringing together and analysing relevant data and visualisation of knowledge the company creates fact-based decision-making principles, improving the impact of marketing initiatives and providing realistic digital solutions.
About the Senior Digital Analyst role
Senior Digital Analyst plays a major role in company’s delivery team, providing guidance and support in the Digital Analytics, focusing on implementation and system landscapes.
Main Senior Digital Analyst duties:
- Analysis and interpretation of business data and elaboration of optimisation potentials and recommendations (content, user paths and processes, e-commerce processes)
- Implementation of 3rd party marketing tags utilising Tealium and Google Tag Manager
- Product stewardship with Google Analytics and contacts for Google Partner Manager
- Creation of customised reports, dashboards and presentations
- Formation and implementation of tracking concepts
- Accompanying project management
- Conduction of training courses
- In-depth knowledge and experience with Google Analytics (Google Analytics 360 suite would be advantageous) and Google Tag Manager
- Hands-on experience in online marketing and performance optimisation
- Experience in the Omni-channel data analysis, online marketing (AdWords, DoubleClick, SEO etc.) or A / B Testing (desirable)
- Good communicative German and English language skills
- JavaScript and jQuery skills (desirable)
- Excellent analytical and conceptual skills
- Avid interest in new technologies, market and product developments and trends
- A very competitive package consisting of healthcare, pension, flexible working and decent holiday entitlement
- Great opportunity to work on exciting projects with interesting customers, gaining versatile expertise
- Excellent training and development opportunities as well as engaging organisational culture and productive work environment
- Career progression in line with the planned business expansion in the following year
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