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Senior Programmatic Analyst – £40,000 (+25% Bonus) – Central London
Overview
Telegraph - Senior Programmatic Analyst
A world-renowned newspaper publisher is looking for a Senior Programmatic Analyst to join their award winning Digital team to innovate and revolutionise the way people consider programmatic analysis.
The Company:
Founded in 1855, our client has built a diversified commercial model, with equal strength in advertising, subscriptions and circulation, commerce, and events. In 1994, our client launched an online offering, the first UK publisher to do so. The launch in 2016 of a freemium digital subscriptions model, with clearly defined open and premium content, has enhanced its ability to offer both scale and engagement to support this diversified approach.
Senior Programmatic Analyst - £40,000 (+25% Bonus) - Central London - Role Profile:
- Generate comprehensive, in-depth analytics and reporting, highlighting meaningful business trends that inform the business’s monetisation practices across display, mobile and video.
- Evaluate the configuration and performance of the programmatic ad stack and optimise yield through pricing strategy adjustments and working closely with the Senior Programmatic Operations Manager.
- Working closely with the Ad Tech team to ensure efficient, functional partner integrations within the ad server.
- The use of Google Big Data via SQL to extract high powered intelligence. This will be used in various ways across the business, from sales to auction optimisation.
- Continuously monitor yield across platforms and offer innovative recommendations to indirect partners and sales teams to boost performance and up-sell opportunities.
- Platform Forensic and Health Check, using various tools to maintain revenue growth.
- Conduct A/B testing of pricing strategies, and report results from tests designed to improve yield.
Senior Programmatic Analyst - £40,000 (+25% Bonus) - Central London - Skills Required:
- Related experience in media analytics and/or yield management
- Advanced/expert knowledge of Excel
- Solid understanding of statistics and data analysis techniques (eg, A/B testing, correlation) and how they can be applied to business goals
- Experience working with AdX, Rubicon, App Nexus, Index are required
- Extremely detail oriented; team player; revenue-driven mindset
- Good understanding of coding, specifically SQL and can use data to extrapolate meaningful information
- Previous publisher experience a plus, especially previous work within DFP
- Understands the programmatic ecosystem.
Senior Programmatic Analyst - £40,000 (+25% Bonus) - Central London - What will you get in return?
- An amazing salary of £40,000 with the addition of a 25% bonus.
- The chance to work within a groundbreaking and award-winning digital team.
- An amazing location within Zone 1.
- An exceptional company culture, soaked in history and innovation.
What do you need to do now?
If you are interested in applying for the Senior Programmatic Analyst role register now via the link on this page or contact Digital Republic by phone on (0203-637-3331) or email through to ([email protected])
Who Are Digital Republic?
Digital Republic Recruitment has been created with the sole purpose of delivering dedicated web and digital analytics recruitment solutions across the UK. The Republic aims to use our in-depth web and digital analytics expertise to provide an unparalleled experience to anyone doing business with our passionate and motivated people.
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