Google said it would make changes to its advertising technology to better protect people’s privacy following scrutiny by European Union watchdogs. Starting in February, Google will no longer divulge...
Private: News in Data-Driven Digital
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Avoid ‘A Nightmare Before Christmas’: Protect Your Seasonal Advertising Buys
From Black Friday to “Super Saturday,” the final quarter of the year is a nonstop shopping extravaganza. Consumer spending is at a peak — hitting GBP 74.6 billion last year…
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How Analytics Can Help Improve Team Productivity & Performance?
Big data can easily feel dispassionate. You’re drawing snippets of information from countless sources, bringing them all together, and parsing that body of data to find notable patterns…
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How to Set Up & Use Google Analytics Conversion Tracking?
60 demand generation pros share their best tips for setting up Google Analytics conversion tracking in order to measure all lead activity on your website. Your website has…
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Here’s To A Positive 2020 For Digital Advertising
Originally posted by Rob Webster Rob Webster is Founder of Canton Marketing Solutions. He’s worked in the ad-tech industry since 2001 and is NDA’s new monthly columnist. 2019 was…
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Head of Customer & Loyalty – Established – £80,000 + Excellent Benefits
The Role This role reports directly into the Chief Customer Officer and is responsible for driving B2B and B2C marketing activity that maximises customer engagement delivers commercial revenue…
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13 Mind-Blowing Things Artificial Intelligence Can Already Do Today
By now, most of us are aware of artificial intelligence (AI) being an increasingly present part of our everyday lives. But, many of us would be quite surprised…
