Since companies started down the path of digital transformation, the nature of this transformation has changed. Today, analytics and information are key to your business’s success in the...
Private: News in Data-Driven Digital
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Inside Gucci’s Gen Z Bet On Avatars – The Latest Chapter In Luxury’s Digital Epiphany
Gucci is investing digital spend in Genies, the avatar company gearing up to rival the likes of Bitmoji as the ‘world’s first digital human race’. The deal forms part…
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Nike Buys Data Analytics Startup Celect To Boost DTC Sales
Nike bought predictive analytics company Celect to bolster its direct-to-consumer (DTC) strategy of serving consumers personally at a global scale. Celect’s cloud-based platform provides data to help retailers…
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Why Gaming Will Be Advertising’s Next Key Channel?
Gaming has been on the radar of advertisers for some time, but it seems to have become a more intriguing prospect in the collective consciousness of the industry…
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What Is Facial Recognition – And How Sinister Is It?
As a surveillance technique it’s ubiquitous, but is still a political, legal and ethical conundrum. What is facial recognition? Facial recognition technology has spread prodigiously. It’s there on Facebook,…
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Why Video Analytics Is A Growth Area For Tech Companies?
Video analytics has been a hot topic for the past few years, but only recently have we seen larger-scale deployments in the public safety sphere. Government spend on…
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Are Companies About to Have a Gen X Retention Problem?
Generation X, represented by cultural icons such as Molly Ringwald, Kurt Cobain, and Alanis Morissette, was long ago written off as the “slacker generation” — apathetic, cynical, and…
