Gucci is investing digital spend in Genies, the avatar company gearing up to rival the likes of Bitmoji as the ‘world’s first digital human race’. The deal forms part...
Private: News in Data-Driven Digital
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Nike Buys Data Analytics Startup Celect To Boost DTC Sales
Nike bought predictive analytics company Celect to bolster its direct-to-consumer (DTC) strategy of serving consumers personally at a global scale. Celect’s cloud-based platform provides data to help retailers…
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Why Gaming Will Be Advertising’s Next Key Channel?
Gaming has been on the radar of advertisers for some time, but it seems to have become a more intriguing prospect in the collective consciousness of the industry…
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What Is Facial Recognition – And How Sinister Is It?
As a surveillance technique it’s ubiquitous, but is still a political, legal and ethical conundrum. What is facial recognition? Facial recognition technology has spread prodigiously. It’s there on Facebook,…
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Why Video Analytics Is A Growth Area For Tech Companies?
Video analytics has been a hot topic for the past few years, but only recently have we seen larger-scale deployments in the public safety sphere. Government spend on…
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Are Companies About to Have a Gen X Retention Problem?
Generation X, represented by cultural icons such as Molly Ringwald, Kurt Cobain, and Alanis Morissette, was long ago written off as the “slacker generation” — apathetic, cynical, and…
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Digital Transformation: Are You Digitally Distraught Or Digitally Determined?
The drive to Digital Transformation is creating a ‘Digital Divide’. Which side are you on? Recent research with industry leaders showed 46% were what they called ‘digitally determined’,…
